dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.
Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.
dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.
We’re looking for a talented a Proposition Manager - Offsite Media. You will be tasked with leading the development and execution of Tesco's offsite media propositions. This pivotal role involves leveraging the latest in advertising technology, including Clean Rooms, Demand Side Platforms (DSPs), Social Platforms, Supply Side Platforms (SSPs), Connected TV (CTV), Search Providers, and more, to extend Tesco's advertising reach beyond its own digital properties. Your mission is to build and optimize offsite media campaigns that effectively engage audiences, drive sales, and enhance Tesco's brand presence across the digital ecosystem, while collaborating with product teams to integrate these offsite solutions seamlessly into the dunnhumby (dh) sphere.
Key Responsibilties
Offsite Media Proposition Development:
- Craft and execute a comprehensive plan for offsite media deliver, leveraging a mix of advertising technologies and platforms to maximize Tesco's reach and impact across various digital channels.
- Work closely with Clean Rooms, DSPs, social platforms, SSPs, CTV, and Search Providers to create innovative campaigns that target the right audiences with the right message at the right time.
Integration with dunnhumby Sphere:
- Collaborate with product teams to bring offsite media solutions into the dunnhumby sphere, ensuring a seamless connection between Tesco's offsite advertising efforts and dh’s customer data insights platform.
- Enhance data-driven decision-making by leveraging dh’s analytics and insights to inform offsite media delivery and execution.
Cross-Platform Campaign Management:
- Manage and optimize offsite media campaigns across multiple platforms, ensuring cohesive messaging and branding that aligns with Tesco’s overall marketing objectives.
- Collaborate with internal teams and external partners to ensure seamless integration and execution of offsite media strategies.
Data-Driven Optimization and Innovation:
- Leverage advanced analytics and data insights to inform strategy and optimize campaign performance, ensuring high ROI on offsite media investments.
- Stay ahead of industry trends and technological advancements, continuously exploring new opportunities to enhance Tesco's offsite media presence and effectiveness.
Strategic Partnerships and Collaborations:
- Cultivate strategic relationships with key technology providers and platforms, ensuring access to the latest tools and features for offsite media campaigns.
- Work closely with internal stakeholders across Product, Technology, and Marketing departments to align offsite media strategies with Tesco's broader business goals.
- Go to market accountable for delivery of end to end solution from alpha, beta and launch.
Performance Measurement and Reporting:
- Establish clear KPIs and metrics to measure the success of offsite media campaigns, conducting regular analyses to assess performance and identify areas for improvement.
- Provide comprehensive reports to senior management, highlighting campaign results, insights gained, and recommendations for future offsite media strategies.
What we expect from you
- Educational Background: Bachelor’s degree.
- Professional Experience: Proven track record in managing offsite media campaigns, with a deep understanding of advertising technologies such as DSPs, SSPs, Clean Rooms, CTV, and social media platforms.
- Industry Knowledge: Strong grasp of current digital marketing trends, advertising technology, and the e-commerce landscape.
- Communication Skills: Exceptional communication and interpersonal skills, capable of effectively collaborating with internal teams and external partners.
- Leadership and Influence: Demonstrated ability to lead cross-functional projects and initiatives, driving innovation and performance in offsite media strategies.
- Technical Proficiency: Advanced knowledge of advertising platforms, analytics tools, and digital marketing technologies.
What you can expect from us
We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.
You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.
And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you. For an informal and confidential chat please contact [email protected] to discuss how we can meet your needs.
Our approach to Flexible Working
At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.
We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.
For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)
What We Do
Dunnhumby is a customer data platform that provides models and insights into how customers engage with retail and e-commerce spaces.
