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Grayling

PR Senior Account Director - Brand

Job Posted 18 Days Ago Reposted 18 Days Ago
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London, Greater London, England
Senior level
London, Greater London, England
Senior level
The Senior Account Director will manage big brand accounts, lead teams, and drive new business growth through integrated and strategic PR campaigns.
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Location: London (Chancery Lane)

Working Pattern: Full time, hybrid working (3 days in, 2 from home)


About the role

Our Brand team has an exciting opportunity for a creative, driven and commercially focused Senior Account Director. You will ideally have big brand experience including, integrated and sponsorship campaigns, newsjacking, and potentially global hub coordination. As well as working with a broad spectrum of big brand clients, you will also provide operational support to a senior director across your portfolio of clients, managing account teams and contributing to organic and new business development initiatives.


The day to day

  • Provide strategic counsel and advice to clients, developing and delivering innovative, insightful and integrated campaigns
  • Have your finger on the culture pulse and share trends with the wider team, leading, empowering and supporting them in the delivery of their roles
  • Develop new business and lead the process with prospective and existing clients, monitoring and developing opportunities to secure commercial growth for the division
  • Building strong senior client relationships which will in-turn enhance revenue for the team
  • Develop long term client satisfaction by managing and implementing client service programmes
  • Create and manage budgets, ensuring a balance between client service and profitability
  • Define KPIs and measurement metrics, using them to increase client satisfaction and improve divisional performance
  • Lead, motivate and develop account teams using progressive people management techniques ensuring the optimum combination of skills and experience to achieve excellent results for clients
  • Connect with colleagues from across the Grayling network, leveraging opportunities to work together to develop global clients for commercial benefit and to enhance professional development and learning
  • Develop and maintains an active network of business contacts for building future new business pipelines


What will give you the edge

  • Excellent strategic understanding of both traditional and digital public relations
  • Global brand experience
  • Integrated campaigns and multi-channel delivery
  • Digitally savvy
  • Ability to convert new business opportunities to revenue
  • Highly commercially astute and decisive
  • Excellent grasp of clients’ marketplaces, audiences and routes to market
  • Incisive, creative and strategic problem solver
  • Excellent written and verbal communication skills
  • Confident networker
  • Organised with ability to juggle multiple and changing priorities
  • Supportive, inspiring and motivational leader
  • Personal drive and passion for the industry
  • Self-aware and able to adapt personal style and approach to clients and team
  • Embodying Grayling’s values of being:
    • Brave – an inclination to speak up on behalf of yourself, your clients and for what you believe in
    • Curious - a desire to learn, improve, apply new knowledge and develop self
    • Collaborative – a natural team player, willing to work hand-in-hand with colleagues across the network, and someone who creates opportunities to let team members develop and shine


Our promises to you

  • Flexible working arrangements, including hybrid working (where you can work two days a week from home)
  • 25 days’ holiday, increasing by one day every year up to 30 days.
  • Duvet morning on your birthday 
  • Gifted time off over Christmas 
  • Flexible benefits platform where you are in complete control of what you receive. It could be anything from dental to gym membership, wellbeing initiatives, training, discount deals or simply a contribution to everyday bills and subscriptions (think Netflix, Amazon, Spotify etc!)
  • Enhanced family-friendly policies
  • Work from anywhere for up to a period of two weeks per year
  • Free breakfasts & weekly drinks in the office
  • Regular team socials and early finish Fridays
  • An abundance of personal development opportunities, through our Grayling Advantage Academy (with courses ranging from writing, resilience, creativity and more) 
  • New business and employee referral bonuses
  • Cycle to work scheme
  • Employee Assistance Programme offering a 24/7 confidential advice line
  • Life insurance


Get to know us

Grayling is the UK’s best-connected communications agency. With nine offices across the UK and 22 globally, we create advantage for our clients through insight-led campaigns that deliver tangible results.

We’re a sociable bunch and life at Grayling will offer you a whole host of benefits including 4pm Friday finishes, hybrid working, regular training workshops and regular socials.

We believe diversity is strength. Our commitment at Grayling is to combine our employees’ unique backgrounds, perspectives and experiences to build a more diverse and inclusive organization that represents all of us and the businesses we work with. We undertake blind recruiting to review all our job applications as we believe that each candidate should be assessed based on their skills and experience, and not on bias parameters such as gender, ethnicity or age.

Top Skills

Digital Marketing
Integrated Campaigns
Public Relations

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