Paid Social & Display - Performance Marketing Specialist

WHAT YOU'LL DO

• Plan, execute, and optimise Paid Social & Display campaigns (prospecting, app installs, remarketing), driving new customer acquisition and scalable growth

• Own campaign performance, identifying opportunities to scale efficiently and improve CAC/LTV

• Support forecasting and deliver against GTV and new customer targets

• Analyse performance and run structured tests (creatives, audiences, product features) to continuously improve acquisition efficiency

• Translate data into clear, actionable insights and communicate performance to stakeholders

• Collaborate cross-functionally (Creative, Analytics, Trading, CRM) and with external partners to align campaigns with business objectives

• Manage budgets effectively, ensuring spend is optimised against performance targets

• Ensure accurate tracking, reporting, and execution across platforms

• Support key trading moments within the FARFETCH promotional calendar

WHO YOU ARE

• 2–3 years of experience in Paid Social, Display, or performance marketing, with a strong focus on prospecting and new customer acquisition

• Strong commercial mindset, with understanding of acquisition KPIs (CAC, LTV, ROAS) and growth levers

• Experienced in major platforms (e.g. Meta, TikTok) and tools such as Appsflyer (or other MMPs), and Smartly; familiarity with attribution and tracking setups

• Highly analytical, with the ability to work with large datasets and translate performance into actionable insights (advanced Excel required; Looker is a plus)

• Detail-oriented and organised, with the ability to manage multiple campaigns and priorities simultaneously

• Collaborative and confident communicator, able to work cross-functionally and manage external partners effectively

• Proactive and curious, with a test-and-learn mindset and a drive to continuously improve performance

• Strong understanding of digital marketing within a luxury/e-commerce environment

REWARDS & BENEFITS

• Employee Pension Scheme 
• Flexible Benefits Program 
• Health Insurance & Critical Illness cover 
• Flexible work environment- Hybrid Model (3 days a week from the office, 2 days from home)

EQUAL OPPORTUNITIES STATEMENT & SCAM DISCLAIMER

• EQUAL OPPORTUNITIES STATEMENT- Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. 
 
• SCAM DISCLAIMER- It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.