Responsible for managing paid media campaigns across various digital platforms, optimizing performance, presenting insights, and fostering client relationships.
We are looking for a Paid Media Executive to join our growing team and play a key role in driving innovative and high-performing campaigns across multiple media platforms. You will be responsible for the planning, execution, and optimization of paid media campaigns, with strong knowledge of Meta, Google, LinkedIn, amongst other digital platforms (paid search, programmatic).
This role is perfect for someone is curious, analytical, and is passionate about delivering measurable results for clients. If you have a proactive mindset, a data-driven approach, and a natural ability to build relationships, we want to hear from you.
Key Responsibilities
- Manage paid media campaigns end-to-end, independently build, optimise, troubleshoot and improve campaign performance.
- Work across multiple departments - account management and creative teams - to maintain momentum across retainers and projects.
- Develop innovative and strategic media approaches that align with client goals, leveraging new platform formats and techniques.
- Stay ahead of industry trends and share thought leadership on platform innovations, paid media strategies, and emerging social trends.
- Share insights both internally and externally on digital media buying, tools and measurement.
- Build strong relationships with clients, platform representatives, and software partners to maximize campaign success.
- Generate detailed campaign analysis and insights that drive continuous improvement based on detailed KPI tracking and understanding.
- Present monthly performance reports and strategic recommendations in a clear and engaging manner.
- Maintain reliable tracking, including UTMs, pixel events, platform integrations.
- Push reporting excellence through utilization of automated dashboards.
Requirements
Key Skills & Experience
Essential:
- Previous hands-on experience with paid social ads managers within Meta, TikTok, LinkedIn, Reddit, Pinterest, paid search such as Google, YouTube, GDN, PMax, and Programmatic (Display, Podcasts, Media partnerships, Retail Media).
- Relationships with DSPs, SSPs, publishers and data partners.
- Experience with tracking set-ups, UTMs, dashboard maintenance and analytics tools - GA4, Adobe Analytics, Google DV360, Trade Desk, Amazon DSP, Adform.
- Client facing experience.
Desirable (Bonus Skills):
- Experience with Sprout, Meltwater, Supermetrics, RivalIQ, or a willingness to learn these tools.
- Experience in SEO a bonus - keyword planning, performance analysis, LLM and GEO understanding and optimisation.
Benefits
- Named in Campaign Magazine's Best Places to Work 7 years running
- Hybrid working - 2-3 day in the office per week
- Private Healthcare & Life Insurance, 25 Days+ Holiday
- Team Mini breaks in the UK and abroad, Regular Socials
- Culture: Open, Engaged & Inspirational
Top Skills
Adform
Adobe Analytics
Amazon Dsp
Ga4
Gdn
Google
Google Dv360
LinkedIn
Meltwater
Meta
Pinterest
Pmax
Programmatic
Reddit
Rivaliq
Sprout
Supermetrics
Tiktok
Trade Desk
Youtube
eight&four London, England Office
1st Floor, White Collar Factory, 1 Old Street Yard, London, United Kingdom, EC1Y 8AF
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