Paid Media Executive

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. 

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

Role Overview

The Paid Media Executive position requires collaboration within an integrated agency team to execute audience-led paid media campaigns and strategies across social platforms. The ideal candidate will ensure campaigns are set up and managed to a high standard, report results clearly with actionable recommendations, and present with confidence.

Key Responsibilities

• Implement, manage and optimise paid media campaigns across self-serve platforms such as Meta (Facebook/Instagram), LinkedIn, X (Twitter), Snapchat, TikTok and other emerging platforms.
• Understand client goals and translate them into effective paid media campaign setups.
• Maintain and optimise client campaigns to maximise performance against agreed KPIs through data-driven decisions.
• Brainstorm and research audience and targeting strategies for specific campaigns.
• Serve as a day-to-day contact for internal account teams and, when appropriate, external vendors; address account team, vendor and client issues thoughtfully and effectively.
• Track the operational performance of multiple accounts, ensuring quality of work, deadline adherence and budget control.
• Analyse and report on campaign performance on a regular (daily/weekly/monthly) and ad-hoc basis, providing clear insights and recommendations.
• Stay abreast of platform updates and industry news (e.g. key social media platform updates).
• Collaborate closely with account teams, strategy and analytics teams to ensure campaigns are cohesive and aligned to overall communication objectives.

Basic Qualifications

• Approximately 1–2 years of relevant experience in planning and buying paid social and/or digital media (agency or in-house).
• Proven track record of analysing paid media performance and developing and implementing optimisation recommendations.
• Strong interpersonal, organisational, written and verbal communication skills.
• Strong working knowledge of PowerPoint (comfortable building reports and presentations).
• Ability to adapt to new conditions, deadlines and assignments, and to manage multiple small to mid-sized projects simultaneously.

Preferred Qualifications

• Bachelor’s degree in marketing, Communications, Business, Media or a related field from an accredited college or university.
• Self-starter, energised by problem-solving, who excels in a collaborative team environment and proactively offers suggestions to build, shape and improve processes.
• Strong analytical abilities and comfort working with data to inform decisions.
• Understanding of programmatic, paid search and SEO fundamentals is a plus.
• Experience with Google tools such as Google Analytics (GA4), Tag Manager, Looker Studio and Search Console is a plus.
• Proficient in English; German is a plus.

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We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.