Marketing Manager

Marketing Manager, Research Marketing
Our Central Marketing team is critical to achieving our goals. The Marketing team delivers integrated communications across all media to reinforce the Morningstar brand. Consisting of marketers, designers, writers, event planners, operational managers, demand gen, field marketing, and media relations and communications specialists, this collaborative team serves the marketing and communications needs for our company, brand, products, and audiences. We are data-driven experimenters who work to deliver the right messages to the right people at the right time. We also drive demand by developing go-to-market strategies for Morningstar products. The team works globally to maintain a consistent brand experience everywhere Morningstar serves investors.
As part of the Brand Strategy team, the Research Marketing team is dedicated to connecting investors and professional investors with Morningstar's independent research. By fostering cross-functional collaboration with various team; including, research, creative services, communications, portfolio, product, demand generation, digital & global marketing; we manage the strategy development, planning, and execution research campaigns to drive increased reach, engagement, and lead generation across owned, earned, paid, and shared media channels.
The Role
One of our marketing objectives strengthen our global brand relevance across professional investor segments. Working closely with research, creative Services, and various marketing functions, the role is responsible for strategizing, planning, executing, and managing integrated research marketing campaigns to drive top of funnel lead generation.
Responsibilities:

• Develop and implement marketing strategies and campaigns for research from our Behavioral Science, Equity, Policy, Quant, and/or Manager Research teams.
• Work across teams and across borders to develop and execute marketing plans to make our research IP more broadly available for professional investors to learn from and enjoy.
• Responsible for the coordination, scope, and identification of resources needed to execute marketing programs designed to drive awareness, and increase engagement.
• Lead cross-functional teams to bring our research to life and maximize reach and engagement. Work cross-functionally with various departments to execute integrated marketing campaigns.
• Successfully manage all aspects of approved research marketing programs, from strategy and planning to creative development and delivery.
• Use a "test and learn" approach with marketing tactics to determine effectiveness and inform future planning.
• Test and measure campaign strategies to optimize performance and marketing channels and analyze campaign KPIs, providing feedback to various stakeholders.
• Provide leadership for other marketers by sharing best practices and providing strategic guidance.
• Collect and analyze feedback to/from all stakeholders throughout campaign process to continuous process improvement.

Requirements:

• Bachelor's degree, ideally in marketing, advertising, communications, or related field.
• 3-5 years of work experience, preferably marketing experience at an advertising agency or client company.
• Understanding of investing and experience in/knowledge of the financial services industry.
• Ability to learn quickly and thrive in a fast-paced, dynamic environment.
• Strong project management skills and good attention to detail
• Strong creative and analytical skills.
• Superior interpersonal, communication, writing, proof-reading and editing skills
• Good influencing and communication skills to forge effective relationships with key stakeholders
• Ability to design, develop, and implement marketing strategies and supporting tactics.
• Proven experience in working with cross-functional teams within an organization.
• Self-starter with proven ability to navigate ambiguity, move multiple projects forward.
• Experience with tools such as Tableau, Eloqua, Salesforce, Google Analytics, Adobe Content Stack, BrightTalk, Asana, and Wikis a strong plus.

Morningstar's hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. We've found that we're at our best when we're purposely together on a regular basis, at least three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.
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