Marketing Manager – Large Corporate

As one of the world's largest networks of audit, tax and consulting firms, RSM delivers big ideas and premium service to help middle-market businesses thrive. We are a fast-growing firm with big ambitions - we have a clear goal to become the premium adviser to the middle market, globally. This vision touches everything we do, motivating and inspiring us to become better every day. If you are looking for a firm where you can build a future and make an impact, then RSM is the place for you.

Make an Impact at RSM UK

We are looking for a Marketing Manager to join our Integrated Marketing & Communications team in London. Focusing on Large Corporate market, this role leads the implementation and execution of account planning to advance relationships with priority clients and targets, evaluates and shapes client experience and key account management initiatives, and ensures the consistent delivery of Voice of the Client (VoC) insights to inform relationship development, work winning and service improvement alongside the fee earner group. 

The large corporate Marketing Manager will lead the firm’s approach to large corporate targets, supporting the Large Corporate Channel Leader, ensuring a consistent and high-quality approach to strategic account development. They will work closely with our industry and service line teams where needed, to deliver a coordinated and best practice approach to relationship development with our largest clients and targets. 

You will make an impact by:

• Working closely with the Large Corporate Channel Leader to shape and deliver the channel strategy, aligning to the firm’s growth ambition

• Owning account segmentation and tiering for large corporate accounts, ensuring focus on priority clients and targets

• Developing and executing key account plans for priority clients and targets and leading a small number of the most strategic account plans, supporting senior relationship owners, ensuring regular direct dialogue with the client/target

• Support the Channel Leader on targeted external positioning where strategically important (e.g. regulators, governance bodies, flagship events)

• Working with the Channel Leader to track and report on performance across Large Corporate activity

What we are looking for:

We value diverse experiences and perspectives. Here’s what we’re looking for in our ideal candidate:

• Experience in strategic account management, business development or client growth in a complex professional service or B2B environment

• A strong commercial mindset, with evidence of supporting pipeline growth, revenue delivery, and complex opportunities

• Confidence working with senior clients and stakeholders, with the judgement and credibility expected at Manager level

• Ability to turn market, client and relationship insight into focused plans, propositions and commercial action

• Strong influencing, facilitation and project management skills, with the ability to align teams around shared priorities

• Excellent communication skills, including the ability to shape content, bid messaging and senior-level insight

• Experience shaping pursuit strategy, win themes, client propositions and pitch content for complex opportunities

• A collaborative, proactive and organised approach, with resilience to maintain momentum across high-value accounts

What we can offer you:

We recognise that our people are our most important assets. That’s why we offer a flexible reward and benefits package that will help you have fulfilling experience, both in and out of work.

• Hybrid and Flexible working

• 27 Days Holiday (with the option of purchasing additional days)

• Lifestyle, Health, and Wellbeing including financial wellbeing benefits such as financial tools, electric car scheme and access to a virtual GP

• Access to a suite of 300+ courses on demand developed by our inhouse Talent Development team

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Diversity and Inclusion at RSM

At RSM, we want to create a strong sense of belonging so that people of all identities, backgrounds, and cultures feel they can bring their true self to work. Our clients come from all walks of life. We aim to achieve that same diversity of background, experience and perspective in our own teams, so that we can genuinely understand our client's needs. Diverse teams bring a broader range of ideas and insights to work. That's why we're working together to ensure our firm's principles and processes support a firm culture that embraces difference and strengthens inclusion.
At RSM we work hard to create an environment where our people can make a difference - to themselves, their career, their teams, and to the success of our firm and clients. We support all our people to work flexibly, to manage their family and other responsibilities alongside their work commitments; we believe this is key to achieving an inspiring and fulfilling working environment.