Marketing executive

At AQA, we’re committed to advancing education and we’re committed to our people. As the largest provider of academic qualifications in the UK, we mark over 10 million exam papers each year and it’s our people who make this happen.

Marketing Executive
12 months Fixed Term Contract
Guildford: £34,000 - £36,000
Hybrid Working

Closing date - 22nd November

Want your great marketing skills to make a big difference? We’re investing in growing our marketing team and are wanting to find exceptional people to help us navigate a sector that’s set to evolve rapidly.

AQA is the UK’s largest exam board and an education charity. We set more than half of all GCSE and A-level papers and are responsible for recognising the performance of millions of students – our results really matter.

Who we’re looking for

We’re looking for creative and curious team players who put customers first – and want the chance to shake up the status quo. We want to cement our position in the market and reach even further – and the way to get there is to be closer to our customers than anyone else.

We’re scaling up our team to help us do just that.

You’ll be accomplished in your ability to design and deliver marketing campaigns, as well as working closely with marketing operations as well as sales, customer training and events, subject support and other stakeholders across the business.

You will have a successful track record of managing and delivering complex, high profile, projects across a range of media and audiences (ie acquisition and retention); plus experience and familiarity with the full channel mix, with an emphasis on digital channels such as social media, web and email and a thorough understanding of SEO, PPC and mobile marketing techniques

What’s in it for you

• We offer a hybrid working model
• A generous pension scheme, with the option to pay up to 7% and employer contributions up to 11.5% ,
• 25 days annual leave (rising with service) with a Christmas closure on top,
• Private medical insurance through BUPA
   

What will you be doing

You will be developing creative and successful integrated campaigns, in collaboration with the Marketing Managers in a matrix structure, to meet the agreed business objectives.

Working with the Marketing team to effectively schedule delivery of activity to time and budget, including all content to support all customer engagement activity.

Developing impactful copy and content to support a range of promotional customer activities across a range of online and offline channels, working with marketing teams, and subject experts as required.

Does this sound like your next challenge?

If this sounds like you, please apply today with your CV and a cover letter telling us about yourself.

AQA is an equal opportunities employer and welcomes applications from all sections of the community regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique.

Recruitment Agencies

We have a preferred supplier list (PSL) in place.

Unsolicited CVs will be treated as a gift. We will not be subject to or liable under your terms and conditions for agency fees.

Full Job Description

Summary

Responsible for successful and timely delivery of integrated campaign activity utilising a range of channels and incorporating all customer activity with an emphasis on digital channels such as social media, web, email. The scope of this role includes the delivery of teacher resources and content to support customers’ engagement and the proposition.
Work collaboratively in a matrix structure to support ongoing monitoring of activity and campaign optimisation.Landscape:
Working alongside other Marketing Executives, Marketing Coordinators, and Deputy Marketing Managers, you will also work with the Marketing Operations team, to ensure scheduling and analysis is done on time.
The Marketing & Brand teams consist of the Market Strategy team, the Marketing Operations team, and the Marketing Campaign team.
The Marketing & Brand teams sit within the Corporate Affairs & Marketing directorate, which also includes Internal Communications, External Communications, and Policy & Public Affairs.
Activities:
Develop creative and successful integrated campaigns, in collaboration with the Marketing Managers in a matrix structure, to meet the agreed business objectives.
Work with the Marketing team to effectively schedule delivery of activity to time and budget, including all content to support all customer engagement activity.
Develop impactful copy and content to support a range of promotional customer activities across a range of online and offline channels, working with marketing teams, and subject experts as required.
Manage and deliver the effective day to day running of integrated tactical campaigns from concept to completion, ensuring they are delivered on time, to brief, on budget and meeting the pre-agreed objectives and ROI.
Manage and continually monitor activity responding to market needs including reviewing against competitor campaign activity and ensure key stakeholders are updated.
Responsible for monitoring marketing channels and working in collaboration with the marketing team to take appropriate actions in-line with business objectives.
Work with the Marketing Analyst and Marketing Managers to produce analysis to continually optimise activity to achieve agreed targets and make recommendations for future improvements.
Identify and make recommendations for improvements to processes to improve efficiencies and effectiveness.
Ensure internal stakeholders are up to date and briefed to handle customer enquiries efficiently and effectively.
Manage the working relationships with internal departments and external agencies ie commissioning agencies and/or third parties and managing their output.
Manage email communications including the creation of segments and contact lists using Microsoft Dynamics.
Ensure work is on brand, follows our house style and guidelines, as well as incorporating our core values.
Need to know (to be successful in this role, you will need to know):
Work with others to achieve the organisation and team vision, contributing expertise and developing self and others to achieve excellence
Challenges self and others to create solutions and strives for improved ways of working
Understands individual part to play in achieving success; takes ownership and accepts accountability
Successful track record of managing and delivering complex, high profile, projects across a range of media and audiences (ie acquisition and retention)
Experience and familiarity with the full channel mix, with an emphasis on digital channels such as social media, web and email and a thorough understanding of SEO, PPC and mobile marketing techniques
The ability to work with internal stakeholders to support effective delivery