Manager, Growth Lifecycle

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company’s growth and success.

Most strategy roles hand you a slide deck. This one hands you the keys.

You'll get the kind of access most people wait a decade for: a direct line to the growth engine, work that spans every function, and the freedom to own ambiguous, high-stakes problems end to end.

And you won't do it the old way. We arm our people with AI to move faster than teams ten times our size, modeling, researching, and shipping at a pace that creates an unfair advantage.

If you want to do the best work of your career on problems that actually matter, build with us.

Own the lifecycle growth strategy for Airwallex’s self-serve small-business customers, helping them move from onboarding and KYC through activation, first transaction and deeper product adoption. You’ll turn customer, product and behavioural data into practical growth opportunities, then design and run evergreen campaigns, experiments, automations and AI-enabled workflows that improve conversion, go-live activation and expansion across products without dedicated sales coverage.

• Lead Lifecycle Strategy: Design the end-to-end lifecycle engagement and build scalable lifecycle journeys for self-serve customers in EMEA and products without dedicated sales coverage.

• Own Digital Channels for Self-Serve: Lead the strategy and operational health for email, push, and in-app messaging. Ensure these high-impact channels are optimized to deliver personalized engagement and consistent growth across managed regions.

• Drive End-to-End Campaign Execution: Transform high-level lifecycle strategies into high-performing programs. Design and optimise evergreen campaigns, experiments and automations that improve conversion, go-live activation and expansion. Partner with Product, Sales, Marketing, Data and regional teams to turn customer, product and behavioural data into measurable growth opportunities

• Regional Funnel Accountability: Take full ownership of E2E growth metrics within your region. Leverage deep-dive quantitative analysis to identify high-impact opportunities for experimentation, ensuring data-driven decision-making at every touchpoint.

• Drive Regional Experimentation: Initiate and lead a high-velocity experimentation roadmap within your region, testing innovative tactics to uncover local growth levers and scale successful pilots into global frameworks.

• User-Centric Communication: Champion a "customer-first" messaging philosophy, delivering personalized and compelling content that resonates with users and reduces friction throughout the lifecycle.

We’re looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

• 5+ years of experience leading growth initiatives across the customer lifecycle.

• Experience in a product-led growth (PLG) environment, with a strong customer-first and customer-centric mindset.

• Strong analytical skills with the ability to interpret campaign, product and behavioural data, identify trends, prioritize campaign ideas and develop data-backed recommendations.

• Experience working with high volumes of data and communicating clearly through data and analytics.

• Hands-on experience designing and executing lifecycle or CRM programmes that drive customer conversion, activation, retention and product adoption.

• Experience running A/B tests and applying structured experimentation to improve performance.

• Strong organisational skills and attention to detail, with the ability to manage multiple initiatives simultaneously.

• Clear and structured communication skills, with the ability to work effectively with cross-functional partners, especially across Sales, Marketing and Data Science.

• A proactive and results-oriented approach, with a track record of getting things done and delivering impact in fast-paced environments.

• Bachelor’s degree.

• Experience in B2B, SaaS, fintech or product-led growth; high-scale B2C experience will also be considered.

• Experience with AI-enabled tools, agents, workflow automation or connecting multiple tools to improve execution.

• Experience with SQL or close collaboration with data teams.

• Hands-on experience in lifecycle or CRM marketing.

• Experience working across global markets and turning regional initiatives into scalable global programmes.

• You own the outcome and you don't wait for permission to fix what's broken.

• You're comfortable with ambiguity. Give you a problem, not a prescription, and you'll run with it.

• You default to action. You'd rather course-correct in motion than wait for perfect clarity.

• You connect dots across functions and hold the big picture without losing grip on the details.

• You enjoy working closely with people across multiple countries and time zones as part of one connected, global team, including flexing your hours occasionally to make that connection work.

To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.