Head of Websites & Digital Shelf (EMEA)

Title: Head of Websites and Digital Shelf  - EMEA

Role Type: Permanent - Full Time

Location: London

Reports to: Marketing Operations & MarTech Hub Director

About us:

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and setting a higher standard for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the role:

The Head of Websites & Digital Shelf leads the EMEA Marketing Operations Hub capability for Websites and Digital Shelf, ensuring market demand is prioritised and translated into consistent, high-quality execution through global platforms, standards, tools and workflows.

The role owns regional demand orchestration, operational performance, capability adoption and execution quality, acting as the primary interface between markets and the Global Websites and Digital Shelf teams.

The role is execution-oriented and focuses on scaled activation, operations, readiness, QA, coordination and escalation rather than global strategy, platform ownership or product roadmap definition.

Key responsibilities

• Lead the EMEA Websites & Digital Shelf Hub team, setting priorities, managing resources and ensuring consistent, high-quality execution across markets.
• Own regional demand intake, prioritisation and portfolio transparency, consolidating market requirements, challenging incomplete requests and allocating capacity against agreed business priorities.
• Act as the primary interface between markets and Global Websites / Digital Shelf teams, translating regional needs into structured requirements while ensuring global standards, tools and operating models are adopted.
• Oversee regional website operations, including campaign and content activation, localisation, compliance readiness, performance optimisation and adoption of approved platform capabilities.
• Oversee regional Digital Shelf operations, including planned market requests and always-on optimisation, partner coordination, standards adoption and performance improvement.
• Own regional operational performance, including execution quality, SLA performance, workflow effectiveness, adoption and relevant Websites / Digital Shelf KPIs, while markets retain accountability for local commercial outcomes.
• Lead regional agency and delivery partners, ensuring capacity, quality, service levels and ways of working meet agreed standards.
• Identify systemic execution issues and improvement opportunities, resolving regional issues and advancing global platform, architecture, tooling or capability gaps through the appropriate governance.
• Build capability across markets, sharing gold standard, improving understanding of available services and enabling teams to use global platforms and standards effectively.
• Partner with Category, Commercial, Content, Marketing and other relevant teams to ensure Websites and Digital Shelf requirements are incorporated early into brand, campaign and innovation planning.

Key requirements

• Bachelor’s degree or equivalent experience in Digital, Marketing, Technology, Operations, eCommerce or a related field.
• 10+ years of experience in digital operations, marketing operations, eCommerce, digital shelf, website operations, regional hub delivery or related roles.
• Demonstrable experience coordinating execution across multiple markets using standardised processes, tools, templates and workflows.
• Strong operational leadership experience, including intake management, prioritisation, SLA tracking, issue resolution and escalation.
• Experience working with global standards and governance while translating market requirements into scalable execution plans.
• Strong understanding of website operations, Digital Shelf, digital discoverability, accessibility, compliance, content and product-data readiness, and digital performance management.
• Experience leading agency, managed-service or external delivery partners across multiple markets.

Leadership competencies

• Regional leadership and execution
• Demand prioritisation and portfolio management
• Cross-market customer influence
• Partner and service management
• Process rigor and continuous improvement
• Capability building and change adoption
• Issue escalation and problem solving

Technical skills

• Regional activation workflow management
• Owned Experience and Digital Shelf operations
• Website QA, accessibility and compliance readiness
• Key Performance Iindicators, SLA and operational performance tracking
• Intake, prioritisation and execution orchestration

Success Measures

• On-time delivery of regional activation requests.
• Website compliance, accessibility and QA readiness.
• Digital Shelf readiness and standards adoption.
• Regional SLA performance.
• Adoption of global standards, workflows and tools.
• Reduction in recurring execution issues.

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including but not limited to:

• Contemporary work life balance policies and wellbeing activities
• Contributary pension scheme
• Comprehensive health insurance for you and your family
• Annual bonus of circa 20% of your base salary (dependent on performance)
• Share options
• 28 days’ vacation per annum

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to set a higher standard, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity!

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.