Growth Marketing Manager

End Date

Salary Range

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Job Description Summary

Job Description

JOB TITLE:  Growth Marketing Manager

SALARY:  The salary banding for this role in London is £72,702 - £80,780 for Outside of London it’s £61,344 - £68,160.

LOCATION: London or Chester. 

HOURS: 35 hours, full time. 

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at one of the above the listed hubs. 

About this Opportunity

Are you ready to shape the future of how we invest in digital marketing? As our Growth Marketing Manager, you’ll sit at the heart of experimentation and acceleration - designing smart, insight‑led tests across channels to prove what drives true incremental impact for our brands and products.

You’ll bring deep expertise in paid social - especially Meta and TikTok - while also exploring new frontiers across affiliate marketing and emerging platforms. With a blend of creativity, analytical rigour, and curiosity, you’ll turn hypotheses into scalable growth strategies that unlock long-term investment.

If you love solving complex growth challenges, pushing creative boundaries, and uncovering what really moves the needle, this is one of the most exciting opportunities in the team.

What will I be doing?

1. Lead Cross‑Channel Growth Strategy & Testing

• Design and run structured experiments across Paid Social, Affiliate, and emerging channels (including PMax, Demand Gen, YouTube, Snapchat, and Pinterest) to prove incrementality and unlock scalable growth opportunities.

• Partner with Full Funnel teams to identify, validate, and scale new growth levers that drive incremental customer acquisition and commercial value.

• Build channel plans that translate commercial goals into targeted, measurable activity.

2. Own Hands‑On Activation & Performance Delivery

• Manage in‑platform execution across Meta and TikTok, optimising audiences, creative, formats, and measurement approaches (including conversion lift studies).

• Work closely with agency partners and internal teams to ensure aligned strategy, high-quality execution, and continuous optimisation.

3. Drive Creative Excellence

• Develop, refine, and optimise creative templates grounded in audience insights and platform behaviours.

• Collaborate with creative teams to produce high-performing, social-first assets that maximise engagement and conversion.

4. Unlock New Affiliate Growth

• Identify and explore new affiliate partners beyond traditional comparison sites, designing performance-based test programmes that uncover incremental opportunities.

5. Shape the Channel Roadmap & Share Insight

• Feed into long-term channel strategy, innovation roadmaps, and future investment recommendations.

• Document findings, codify procedure, and share insight across teams to uplift capability and drive consistent performance.

What you’ll need

• At least 5 years direct experience (preferred) managing multi-million pound budgets across paid social

• Advanced paid social expertise, especially across Meta and TikTok - including audience strategy, creative optimisation, and advanced measurement (e.g., conversion lift, incrementality testing).

• A strong creative eye, with the ability to guide and optimise assets for different audiences, formats, and funnel stages.

• Performance marketing experience, with the ability to interpret data, diagnose issues, uncover insights, and drive measurable commercial results.

• Cross‑channel curiosity and versatility, with enthusiasm for testing channels like PMax, Demand Gen, YouTube, Snapchat, Pinterest, and exploring new affiliate partnerships – to ensure marketing plans are outcome-first (rather than channel-siloed).

• A proactive, growth-focused attitude, comfortable in ambiguity, energised by experimentation, and motivated by uncovering new scalable opportunities.

Why Lloyds Banking Group? 

Like the modern Britain we serve, we're evolving. Investing billions in our people, data and tech to transform the way we meet the everchanging needs of our 26 million customers. We're embracing collaborative, agile ways of working, to help us deliver the best outcomes for our colleagues, customers and businesses. We're growing with purpose. Join us on our journey and you will too! 

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it’s why we especially welcome applications from underrepresented groups.

We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know

We also offer a wide ranging benefits package, which includes:

•            A generous pension contribution of up to 15%

•            An annual performance related bonus

•            Share schemes including free shares

•            Benefits you can adapt to your lifestyle, such as discounted shopping

•            30 days’ holiday, with bank holidays on top

•            A range of wellbeing initiatives and generous parental leave policies

Want to do amazing work, that’s interesting and makes a difference to millions of people? Join our journey.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.