Growth Marketing Manager (UK)

Healthcare is usually slow and boring. We believe in its potential to be exciting and entertaining. But changing the healthcare experience is hard – and we’re gonna need all the help we can get…!

About Eucalyptus

Eucalyptus (or 'Euc' for short) is an Australian founded digital healthcare company that is on a mission to solve the world’s biggest healthcare challenges - think fertility, and behavioural change around chronic conditions such as weight loss, diabetes, and mental health.

What we have achieved so far

🚀 Launched 5 demographically tailored brands and facilitated over 1 million medical consultations worldwide (Juniper, Pilot, Kin, Software, & Compound).

🌍 Built a team of approaching 500 Eucalypts in 6 countries (🇦🇺🇬🇧🇩🇪🇯🇵🇵🇭🇿🇦) consisting of medical practitioners, engineers, operators and many more functions!

💰 Raised over US$100M funding from the same investors who backed Canva, Uber, and AirBnB.

🇬🇧 In just over 2 years we have grown the Juniper UK brand, which is now our biggest brand globally!

… and we’re just getting started! Read more about our mission to change healthcare here.

What’s Next?

In the UK we are continuing to grow with ambitions to triple our business by the end of the year!

To achieve this, we are continuously building our team of dedicated professionals who are passionate about healthcare, willing to work hard, and committed to investing in others through direct and honest feedback. This collaborative and proactive approach enables us to make impactful changes, improving the health of millions of patients globally.

About The Work

We’re looking for a Growth Marketing Manager to play a critical role in our ambitious growth plans. This role involves a deep understanding of conversion funnels, landing page optimisations, analysing qualitative and quantitative data, driving activation to purchase and working closely with media buyers and lifecycle marketers to design and implement growth experiments.

We believe that a powerful blend of data and creativity fuels a successful growth engine; therefore, the ideal candidate will have a strong background in growth marketing and a passion for finding creative ways to grab attention across a variety of mediums.

As a Growth Marketing Manager at Eucalyptus your key responsibilities will include:

• Lead and implement conversion rate experiments across our funnel from landing page through to retention.
• Analyse large amounts of data, identifying trends and cohorts to personalise marketing efforts.
• Develop a refined understanding of our customer personas, building empathy towards their pain points.
• Drive initiatives aimed at improving patient retention and increasing customer lifetime value.
• Develop a methodology to build, measure and learn from multiple experiments.
• Partner with other marketing team members and cross-functional team members to gather insights which can be used in our lifecycle efforts.
• Maintain a weekly reporting cadence to share performance metrics and insights to the wider acquisition team.

About You (skills)

• Experience in a lifecycle or conversion rate marketing role or similar
• Communicate fluently in English (bonus - if you’re proficient in other European languages such as German)
• Collaborated with creative teams to create landing pages, emails or quiz funnels that demand attention, and drive action
• Proven track record of growing conversion rates and retention.
• Ability to clearly communicate results, key findings, and areas of opportunities
• Derive key insights from analytics platforms like Google Analytics.
• Been through the journey of a fast-growing start-up and understand how to excel within such an environment

So, why join Eucalyptus?

• Make real impact, fast - We build in the open together, which helps us learn and iterate more quickly so we can deliver high quality outcomes faster than anyone else. Helping impact patients lives for the better from the moment you join Euc.
• You’ll be supported to accelerate your career - Regular feedback alongside our bi-annual performance reviews, a professional development budget & leave help ensure you have the support you need to level up. We’re committed to helping every Eucalypt reach their full potential.
• You’ll work with others who are incredibly passionate about what they do - Our talent bar is high and our work ethic is strong. You’ll get to stretch yourself everyday, be given autonomy to tackle interesting problems, and work amongst people who care deeply about our patients.
• We also offer a range of benefits including
  • Your own stake in the business with our employee options program
  • A monthly wellness allowance, for you to spend on whatever wellness means to you
  • A yearly personal development budget and 3 extra days of leave to continuously up-skill yourself
  • 25 days holiday + bank holidays with an enhanced parental leave policy
  • A fun office with regular socials including after school sport, clubs, cycle kick offs and seasonal parties
  • Your own MacBook and more!
• Want to hear more about what it’s like to work at Eucalyptus? Hear from our team here or check us out on Instagram @euc.alypt.us

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.