ROLE PROFILE
GROUP HEAD, NEW MEDIA & DIGITAL ENGAGEMENT
Role Purpose
Provide Group-wide strategic leadership for integrated media engagement, encompassing traditional media and new-generation digital platforms, to strengthen Jospong Group’s corporate reputation, stakeholder relationships, and public trust. The role leads the planning, governance, and execution of media strategies across the Group, ensuring the organization is reputation-resilient and prepared to communicate effectively during high-impact initiatives, policy-sensitive matters, and emerging issues—while balancing digital innovation with established traditional engagement channels.
Reports To:
Apex Chief Operating Officer (COO)
Key Result Areas (KRAs)
Group Integrated Media & Engagement Strategy
Traditional Media Relations & Press Management
Digital Engagement & Online Reputation Management
Media Issues & Crisis Communications Leadership
Media Platforms, Analytics & Performance Management
Executive Media Advisory & Visibility Support
Capability Building & Continuous Improvement
KEY RESPOSIBILITIES
Group Integrated Media Strategy & LeadershipDevelop and execute a Group-wide integrated media and engagement strategy aligned with corporate affairs, governmental relations, and brand objectives.
Provide strategic leadership on the effective use of traditional and digital media platforms to enhance stakeholder engagement, public perception, and corporate visibility.
Establish governance frameworks, policies, and standards for media engagement across subsidiaries and clusters.
Ensure consistency of messaging and positioning across all Group media channels.
Lead relationships with print, television, radio, and other mainstream media platforms.
Oversee press engagement, media briefings, interviews, statements, and releases on behalf of the Group.
Manage proactive media outreach to promote Group initiatives and thought leadership.
Serve as escalation point for sensitive media enquiries and coverage.
Lead proactive monitoring of digital channels to track public sentiment, emerging narratives, and reputational risks.
Translate media and digital insights into actionable intelligence for executive leadership and relevant stakeholders.
Build early-warning systems for emerging issues and public concerns affecting the Group.
Lead the Group’s media and digital response during reputational, regulatory, or policy-sensitive situations.
Coordinate closely with Corporate Affairs, Governmental Relations, Legal, and Communications teams to ensure unified messaging.
Oversee timely correction of misinformation and inaccurate narratives across both traditional and digital platforms.
Provide real-time strategic guidance to leadership during crisis situations.
Oversee deployment and optimization of media monitoring and analytics tools across traditional and digital channels.
Establish dashboards and reporting frameworks to measure reach, sentiment, engagement, and reputation indicators.
Continuously improve media engagement practices using data-driven insights and global best practices.
Serve as trusted advisor to executive leadership on media positioning, digital presence, tone, timing, and platform utilization.
Support executive communications during major announcements, stakeholder engagements, and high-profile events.
Strengthen leadership visibility and thought leadership across appropriate traditional and digital platforms.
Build internal media and digital engagement capability through coaching, frameworks, and knowledge-sharing across the Group.
Keep abreast of emerging media trends, digital tools, and regulatory considerations to keep the Group future-ready.
Drive innovation in media engagement while ensuring responsible, compliant, and ethical usage.
A Master’s degree in Communications, Journalism, Media, Marketing, Public Relations, or related field.
A professional certification in Strategic Communications, Media Relations, or Reputation Management is an added advantage.
Minimum of twelve (12) years progressive experience in media relations, digital communications, or strategic communications, with at least five (5) years in a senior leadership or Group-level role.
Proven experience managing traditional media engagement and digital platforms in complex, high-stakes, or reputation-sensitive environments.
Prior exposure to corporate affairs, governmental relations, or large multi-business organizations is preferred.
Integrated media strategy and stakeholder engagement
Strong understanding of traditional and digital media ecosystems
Reputation and crisis communications leadership
Analytical thinking with ability to convert insights into strategy
High level of judgment, discretion, and emotional intelligence
Executive presence and advisory capability
Strong collaboration and influencing skills across senior stakeholders
Ability to perform under pressure in fast-moving environments
