Digital Marketing Specialist

Are you passionate about being part of a successful team?

Are you excited by the prospect of working for an industry leader in Energy Technology?
 

Join our team!

Our Industry & Energy Technology (IET) team provides industry-leading products and services that optimize the extraction, production, and processing of energy. We help a diverse range of customers across the value chain to reduce operating costs and improve productivity. Our team plays an integral role by helping the business plan for the future.

Partner with the best

The Digital services Marketing Specialist is responsible for promoting and positioning Baker Hughes’ Gas Services Digital services (Icenter TM) effectively in the market, building brand awareness and driving revenue growth. Their expertise in digital service positioning and messaging supports successful market penetration. 

 As a Digital services Marketing Specialist, you will be responsible for:

• Supporting the development and implementation of the marketing plan in line with the business & strategic objectives 

• Working closely with the product management team and solution architects - planning and developing demand generation campaign plans and tactics, complete with supporting campaign assets 

• Developing and executing thought leadership and content development plans 

• Developing, executing, and supporting sales enablement, in collaboration with product management and commercial teams, through the creation of activation assets (external) and empowerment assets (internal readiness) 

• Conducting competitive analysis and monitor competitor activity to enrich sales enablement and identify competitive gaps and opportunities to inform the product management team. 

• Supporting market research and go-to-market planning to ensure Baker Hughes’ Gas services digital achieves a strong product-market fit to deliver success and market acceptance. 

• Experience working in a matrix structure and managing agency resources. 

• Experience in database marketing – nice to have. 

Fuel your passion

To be successful in this role you will :

• Have Bachelor's degree from an accredited university or college (or a high school diploma / GED with at least 5 years of experience in Marketing).
• Minimum of 3 additional years of experience in Strategy and Growth Initiatives.

• Have the expertise or good understanding of the various aspects of marketing is an advantage, including demand generation, content management, digital marketing, brand marketing, and communications.
• Strong oral and written communication skills.

• Strong interpersonal and leadership skills.
• Ability to influence others.
• Lead initiatives of moderate scope and impact.
• Ability to coordinate several projects simultaneously. Effective problem identification and solution skills.
• Proven analytical and organizational ability. 

Work in a way that works for you

We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

·       Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working with us

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.
 

Working for you

Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:

·       Contemporary work-life balance policies and wellbeing activities

·       Comprehensive private medical care options

·       Safety net of life insurance and disability programs

·       Tailored financial programs

·       Additional elected or voluntary benefits