CRM Marketing Manager

MOO is all about making great design available to everyone. We do that by producing premium print and branded merchandise. But it’s as much about how we do it, leading with design, technology and sustainability.

Founded in 2004, we’ve come this far by being obsessed with the happiness of our customers.  Along the way, we’ve built an award-winning and much-loved brand, with exceptional customer satisfaction and Trustpilot ratings. Those customers are typically small and medium-sized businesses based in North America, the UK, and Europe – businesses that, like us, value design and see the brand-building power of putting something real in people’s hands.  

We’ve received the highest business award in Britain, ‘The Queen’s Award for Enterprise’. Part of Tech Nation’s ‘Future Fifty’, we’ve been profiled in the Financial Times, and ranked in the Guardian’s top 10 UK start-ups.

Today we are over 350 people, headquartered in the UK but with many of our people based in the USA and South Africa.

The CRM (Customer Relationship Management) team strives to deliver personalised, omni-channel experiences that deepen the connection between MOO and its customers. Each touch point is an opportunity to deliver remarkable experiences for customers, while building greater lifetime value potential for MOO.
*Marketing Manager - Print and Direct Mail (12-month FTC)* 

The Role

We’re looking for a Print Marketing Channel Manager to lead MOO’s Direct Mail and Inserts marketing channels during a 12-month maternity cover.

This role is responsible for driving the strategy, performance, and growth of our physical customer marketing channels. You’ll own the channel plans, budgets, audience strategy, experimentation, and performance optimization for Direct Mail and Inserts, helping us create high-quality offline marketing experiences that drive measurable customer and commercial impact.

You’ll work closely with teams across CRM, Analytics, Brand, Product Marketing, Marketing Automation, Creative, Operations, and Manufacturing to deliver campaigns that are effective, beautifully executed, and aligned to our broader customer marketing strategy.

The Person We Want

You're a commercially minded marketer who enjoys turning customer insights into effective marketing strategies.
You're comfortable owning a channel, making decisions based on performance data, and balancing creativity with commercial outcomes.
You enjoy working cross-functionally, bringing together multiple stakeholders to deliver complex initiatives.
You're naturally curious, proactive, and always looking for opportunities to improve performance, test new ideas, and create better customer experiences.
Most importantly, you're excited by the opportunity to work with physical marketing channels and help shape how customers experience the MOO brand beyond digital touchpoints.

Responsibilities

• Own the strategy, planning, execution, and performance of MOO’s Direct Mail and Inserts marketing channels
• Manage channel budgets, forecasts, and spend allocation, with a focus on driving incremental revenue and positive ROAS
• Develop campaign plans and briefs that clearly define objectives, target audiences, messaging, creative requirements, timelines, and success metrics
• Partner with Analytics to build audience strategies, measurement plans, holdout tests, and experimentation roadmaps
• Use campaign performance data and customer insights to optimize targeting, creative, formats, investment, and future channel plans
• Collaborate with Brand, Product Marketing, Creative, and Marketing Automation to connect print marketing activity with broader customer journeys and campaigns
• Work closely with the Print Marketing Operations Specialist and Manufacturing teams to ensure campaign plans are operationally feasible and delivered to a high standard
• Identify opportunities to expand and evolve the Direct Mail and Inserts programs across audiences, markets, formats, and use cases
• Explore new direct mail formats, print applications, and customer experiences that leverage MOO's products and print expertise in innovative ways

About You

• Experience managing marketing campaigns, CRM programs, lifecycle marketing, direct mail, offline marketing, or performance marketing channels
• Strong commercial mindset, with experience using data to make marketing decisions and improve campaign performance
• Comfortable managing budgets, forecasts, performance reporting, and investment recommendations
• Able to develop clear campaign briefs, channel plans, and testing strategies
• Strong project management skills, with the ability to prioritize across multiple campaigns and stakeholders
• Confident working with analytics partners on audience targeting, campaign measurement, and experimentation
• Strong communication and stakeholder management skills across marketing, creative, analytics, and operations teams
• Passionate about print and physical marketing, with an appreciation for how format, design, and tactile experiences influence customer engagement and campaign effectiveness
• Excited by the opportunity to use MOO's products, print capabilities, and creative strengths to create marketing that stands out

Nice To Have

• Experience managing Direct Mail, Inserts, print marketing, or other offline marketing channels
• Familiarity with incrementally testing, holdout testing, or ROAS measurement
• Experience working in ecommerce, retail, subscription, or customer lifecycle marketing
• Experience partnering with Creative teams on campaign development and creative briefs
• Familiarity with CRM or marketing automation platforms such as Braze
• Experience working across global markets, multiple regions, or operationally complex campaigns