CRM Marketing Manager

Location:

Condé Nast is a global media company, home to iconic brands including Vogue, The New Yorker, GQ, Vanity Fair, Wired, and many others. The company's award-winning content reaches 84 million consumers in print, 367 million in digital and 379 million across social platforms, and generates more than 1 billion video views each month. Condé Nast has more than 37 million subscribers on YouTube and is home to a number of extremely popular podcasts, including The New Yorker Radio Hour, Vanity Fair’s Little Gold Men, and Vogue Stories.

The company is headquartered in New York and London and operates in 32 markets worldwide, including China, France, Germany, India, Italy, Japan, Mexico & Latin America, Russia, Spain, Taiwan, the U.K. and the U.S, with local licence partners across the globe.

What you'll do:

You’ll join the European Consumer Revenue team which is responsible for driving direct-to-consumer (DTC) revenue for all Condé Nast’s brands (Vogue, GQ, Glamour, Vanity Fair, Condé Nast Traveller, Architectural Digest, La Cucina Italiana, Tatler, House & Garden and World of Interiors), to include revenue streams such as newsstands & subscriptions, memberships, consumer products such as the Vogue Festive Calendar, as well new and developing DTC propositions.

Key Duties & Responsibilities:

With the support of the European CRM & Segmentation Director, you will drive consumer revenue growth through acquisition, retention and engagement marketing campaigns that align to our strategy. You will plan and deliver full-funnel strategies across CRM channels and will work with the Digital and Partnerships Marketing Managers to plan and deliver cross-channel campaigns.

The CRM Marketing Manager is responsible for leading the customer marketing strategy and execution across magazine subscriptions, memberships and ecommerce products across all of our brands. With a strong focus on customer journeys, you will define and deliver integrated marketing plans that drive acquisition, retention and lifetime value KPIs. 

You will build strong cross-functional relationships to develop creative, high-performing campaigns, collaborating closely with commercial, legal and brand teams to maximise opportunities. You will analyse and optimise activity through data-driven insights to deliver sustained growth.

You will proactively identify new growth opportunities including emerging channels and strategies, partnerships and testing roadmaps. You will plan campaigns to deliver set revenue and performance targets, reporting to stakeholders on marketing impact, learnings and opportunities. 

What will you be doing? 

• You will help create and develop our customer marketing strategy, across owned, earned and paid channels, to drive growth for all consumer business areas, strategically planning full-funnel campaigns to drive retention, repeat purchase and cross-sell

• You will lead the execution of the customer marketing strategy across all channels, managing campaigns to meet KPI and revenue targets. You will own the end-to-end processes, including approvals and QA, adhering to set deadlines

• You will work closely with the Partnerships and Digital Marketing Managers to align strategies and ensure cross-channel integration that maximises impact. You will support and help elevate their plans through strategic guidance and optimisation, ensuring initiatives are prioritised according to business value and growth potential

• You will serve as the team’s customer marketing specialist, responsible for defining best-in-class customer marketing strategies, managing channel performance and continually optimising performance to maximise ROI and LTV

• You will work with our European Consumer Revenue analysts to consistently monitor & optimise your KPIs and the levers that impact them, using the data / analytics to critique our current strategy and create test & learn plans that will inform the future strategic direction of your campaigns, balancing innovation against current performance. You will regularly present your learnings and future plans back to key stakeholders in the most relevant way

• You will also work with the data intelligence team to ensure the right customer targeting and data set up for the campaigns, utilising our customer data platform

• You will work with both internal & external designers to develop the marketing creative strategy to ensure our marketing assets are best in class at driving performance and compliments the brands 

• You will help forecast our future performance and make informed recommendations on how to develop our plans, based on performance, market trends and new opportunities

Who you are: 

• An enthusiastic and driven customer marketing professional with a minimum of 5 years experience of running and optimising campaigns through CRM that is confident in driving LTV

• Experience of leveraging a CDP to optimise campaigns

• Proven track record of devising fully integrated marketing strategies to deliver both retention & purchase conversion objectives 

• Solid understanding of the full marketing mix, with experience integrating digital activity with CRM, partnerships, print media and events to maximise impact

• Driven, enthusiastic with strong commercial acumen and excellent organisational skills and ability to deal with a broad variety of tasks & prioritise workload effectively, including project management and coaching others 

• Ability to work collaboratively with excellent people skills; you will need to be confident working  with and aligning cross-functional teams who may have conflicting priorities  

• Highly analytical, utilising data to uncover insights and opportunities, testing new approaches and continually improving marketing effectiveness. This includes an expertise in data platforms and tools that will drive improvements in attribution modeling, DMP integration, and our overall analytics processes

• Strong communication and presentation skills with proven ability to present well to stakeholders 

• Ability to work well under pressure, to prioritise workload, and to meet deadlines

• Strong attention to detail & focus on accuracy

• A proactive, curious and action-oriented individual, turning ideas into impact at pace

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.