About Us
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
Role Description
The Group Account Director is responsible for providing strategic direction and oversight across multiple accounts and driving growth through expansion and new opportunities. You will also form a senior partnership with your client at a strategic level to ensure both strong relationships and high performance. Your primary clients will be Cigna and Disney across both Paid Social and PPC. This requires the management of agency resources to ensure the delivery of digital solutions so that clients’ needs are met on time, to budget and to the highest standards of service. You will also be the lead for building strong relationships with our Paid Social platform partners, and be responsible for overseeing the quality of your team’s work, career development and training needs. Finally, as a Group Account Director, you’ll be responsible for sharing the work you do across your clients with the wider agency teams, through case studies and award submissions.
Key Responsibilities
Client Relationships
- Provide senior guidance and strategic support to meet your client’s business objectives
- Develop strong relationships and work in partnership with key clients and senior agency stakeholders
- Share knowledge, new platforms and industry developments
- Grow revenue from key clients by increasing their performance and investment in PPC, Paid Social or through other agency service areas
Leadership & Management
- Provide effective support to the Digital Media Activation Lead in maintaining standards, improving processes and streamlining delivery across the team
- Lead the delivery of PPC and Paid Social services in your team, ensuring a high quality of work that adheres to best practice and meets client expectations
- Design and deliver innovative and ambitions commercial solutions within your crafts
- Manage your direct reports, including their development and training needs
Service Delivery
- Be at the forefront of PPC and Paid Social, by keeping up to date with industry news, new platforms and technologies
- Assist in the delivery of campaign work when necessary
- Help in preparation for and attend sales pitches as required
- Lead and build required key client communications and deliverables eg. QBRs, campaign reviews and meetings
- Align strategy and ensure client needs are met with other teams across KINESSO including other channels, new business and client services
Innovation & Initiative
- Develop imaginative, innovative and effective ideas and process improvements for your clients
- Contribute your own ideas and opinions on your client’s business, how we work, and the industry we’re in; establish a presence in the agency.
- Be a trusted, knowledgeable source of information and developments in digital marketing
- Take a leading role in the PPC or Paid Social element of new business pitches and contribute to the development of our paid proposition and approach
Desired Skills & Experience
- Experience in Paid Search marketing in an agency
- Experience managing PPC campaigns across multi-account MCCs in Google and Bing, preferably multiple markets
- Experience managing Paid Social campaigns across multiple platforms, including Meta, LinkedIn, TikTok, SnapChat and X
- Managed large budgets and delivering high performance for big brands
- Be a trusted, knowledgeable source of information and developments in search marketing
- Communicate effectively at all levels, both up and down, with internal and external stakeholders
- Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships
- Strong commercial acumen
- Take responsibility for accounts from top to bottom: performance, people, product and processes
- Able to work in high pressure environment and resolve client issues
- Competent and keen presenter with strong Powerpoint skills
- Analytical, yet operate strategically, with understanding of the ‘big picture’
- ‘Hands-on’ approach to operations: Plans, assigns and directs work, time, material, people
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
THE PERKS
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Retail discounts
- Electric vehicle salary sacrifice car scheme
- Wellbeing programme, including Headspace & flu jabs
- Interest-free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Independent mortgage advice
- Financial education
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
