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IPG Mediabrands

Biddable Account Director

Job Posted 12 Days Ago Posted 12 Days Ago
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London, Greater London, England
Senior level
London, Greater London, England
Senior level
Lead and oversee the biddable team for Akzo Nobel, driving digital marketing strategies and managing account growth in multiple markets across Europe.
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WHO ARE WE:

We’re Mediahub, the industry’s best-kept secret. This year we got our first Campaign School Report, coming in at number one for building the most ethnically diverse team in the industry.  COMvergence rank us as the UK's fastest-growing media agency for the second year running.

We bring a challenger mindset to everything we do.  Brands choose to work with us to disrupt category norms.

We offer the best of both worlds.  A start-up culture backed by Mediabrands.

Just some of the brands we work with – New Balance, Pinterest, Celebrity Cruises.

The Team:

The London Biddable (and Addressable) team is 40+ strong covering activation across Search, Social, eCommerce and Video for the likes of Kraken, Etsy, Pinterest, Slack, New Balance, Twitch and Value Retail.

The team works closely with the Analytics and Data team, digital platform and Ad Tech vendors to apply proprietary data, tech and measurement tools that maximise client performance.

The Role:

The role is to run and oversee our client; Akzo Nobel

Mediahub is AkzoNobel’s global agency of record for digital media with a focus to progress their digital marketing strategy and performance. The role is central to driving digital transformation through Search and Social digital platforms across multi markets in Europe. It is our second largest biddable team with 7 practitioners driving Brand and DR activity.

Responsibilities:

  • Lead the Akzo biddable team of 2 x Account Managers, 2 x Senior Account Executive and 3 x Junior Execs (offshore).
  • Lead the career growth and path of the Biddable team by making the account an inclusive, inspiring, exciting and innovative environment.
  • Grow the account with proactive ideas and hypotheses to test and grow.
  • Work closely with planners to align on best practice planning to strategically define the role of Biddable channels and platforms.
  • Work closely with the Analytic team to run incrementality studies to prove the value of Biddable platforms and generate valuable learnings to feed into planning.
  • Provide thought leadership for clients and planners to drive Biddable platform delivery forward.
  • Adopt Biddable technology and scripts to automate and improve platform performance.
  • Deploy platform best practice for Mediahub Planners, Analyst and creative partners.
  • Drive the client agenda for Biddable platform innovation and effective application of data.

Ideal Experience:

  • Experience in digital media or ad tech with subject matter expertise in Social, Search and YouTube.
  • Experience running centralised local to regional Biddable or Digital accounts.
  • Experience managing a pyramid team structure.

About You:

We are looking for people who:

  • Get excited by the solution, have ideas and are passionate about finding insights in data that make a real difference to businesses
  • Believe in their ideas and have the business acumen to stand by them and back them up
  • Look forward to growing with an agency and taking on board the responsibility that comes with that growth
  • Are entrepreneurial at heart, ready to challenge the norm and innovate
  • Are committed to delivering excellent service to clients
  • Want to work in a more agile, nimble way not possible at bigger more rigid media agencies
  • Feel it’s time for a change and are ready for their next challenge

At Mediahub we believe that people are what make great places to work.  We believe in meritocracy, and that hard work and star quality should get rewarded.

You will need to be ready to hit the ground running and be looking to deliver the best work of your career to date. If this sounds like you, we would love to hear more.

Employee Transparency 

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. 

Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application. 

The Perks 

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits: 

  • Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year 
  • Free breakfast and free lunch
  • Early finish Fridays 
  • Core Hours (Mon-Thurs, flexible start/finish times)  
  • Retail discounts 
  • Wellbeing programme 
  • Interest free season ticket loan 
  • Paid time off for Volunteering 
  • Group Income Protection 
  • Life Assurance 
  • Private Medical Insurance or Health Cash Plan (dependent on level) 
  • Group Personal Pension Plan with matched contributions from 3-6% 
  • Generous Parental Leave & Pay  
  • Independent mortgage advice 
  • Financial education 
  • Employee Assistance Programme 
  • Free eye tests 
  • Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more! 

Top Skills

Ad Tech
Biddable Platforms
Digital Media
Search Engine Marketing
Social Media
Youtube

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