B2B Marketing Manager

Who are we?

We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive.

What will you be doing?

What will you bring?

We are looking for an B2B Marketing Manager to create high-impact marketing plans that transform how Unum connects with its most valuable broker and customer accounts. You will lead a team of two direct reports to execute data-driven campaigns and contact strategies that deliver measurable results. Together, you’ll turn insights into action and help us achieve our ambitious growth targets.

Key Responsibilities:
•    Develop and oversee the implementation of Account Based Marketing strategies and campaigns to drive acquisition, retention, digital adoption, and engagement objectives.
•    Lead the use of data analytics and customer insights to optimise segmentation and deliver measurable business impact.
•    Own reporting and performance tracking for ABM campaigns, providing clear insights and recommendations for continuous improvement.

Skills & Experience:
•    Strong people leadership capabilities and behaviours, with experience in people management and coaching strongly desired.
•    A data-driven decision-maker who thrives on turning insights into action.
•    Proven experience embedding Account Based Marketing and/or highly targeted B2B marketing strategies.
•    Strong understanding of segmentation, personalisation, and customer journey mapping.
If you’re ready to make an impact, grow quickly and be part of something genuinely transformative, we’d love to hear from you.

Please note internally this role is titled Account Based Marketing Manager.

The successful Account Based Marketing Manager can expect: 
•    Generous Bonus 
•    Private Medical Insurance
•    DC pension scheme 
•    Life, medical and income Insurance 
•    Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion 
•    27 days holiday with the option to buy and sell holiday up to 5 days (plus Bank Holidays) 
•    Salary sacrifice electric car scheme with on site charging facilities.  
•    Free Shuttle Bus from Dorking Train Station

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Why join us?

At Unum, we’ve created a workplace where people feel supported to progress and grow, and can see their ambitions coming to life.

As a part of our commitment to creating an inclusive workplace, we actively encourage applications from those with disabilities and those with long-term health conditions.

If you meet the essential criteria for the role and choose to opt in to the scheme during your application, you will be offered an interview under the Disability Confident Scheme.

If you need assistance and/or reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected].

We are proud to be a Disability Confident Employer.

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