ABOUT THE ROLE
As our B2B Marketing Manager, you will be the a strategic architect and the executing force behind the growth of our "Stablecoin Banking Stack." You will be one of the main drivers behind marketing for Wirex Business and Wirex BaaS and crucial part of the Wirex Marketing team. You won't just be promoting features; you will be reshaping how global companies manage treasury and embed financial services.
We are a distributed team, but this role requires working within approximately ±2 hours of the UK timezone (GMT/BST) to support collaboration with your fellow 'Wirexers'.
WHAT WILL YOU DO
- Strategic GTM Execution: In cooperation with the CMO and Stakeholders you will co-own the positioning, messaging, and go-to-market strategy for B2B products and features, driving awareness and adoption.
- Demand Generation & Growth: Build and scale demand engines beyond paid media, utilizing whitepapers, case studies, and community activations etc to drive inbound leads and nurture them through a complex sales cycle.
- Product-to-Value Translation: Translate complex blockchain primitives (non-custodial architecture, smart contract vaults, DeFi yield) into clear business outcomes.
- Full-Funnel Content Strategy: Develop high-impact solution briefs, webinars, and thought leadership pieces etc that position Wirex as the secure alternative to legacy banking and "over-engineered" institutional custody.
- Partner Enablement: Create "Marketing Toolkits" for our BaaS partners to accelerate their "signed-to-live" window and drive end-user adoption.
ABOUT YOU
- Experienced Strategist: 5+ years in B2B growth or product marketing, ideally within Fintech, SaaS, or Web3.
- Crypto-Fluent: A deep understanding of stablecoin ecosystems (USDC/EURC), onchain treasury management, and the regulatory landscape.
- Data-Driven: Skilled in connecting marketing activity to commercial outcomes (MQLs, pipeline predictability, and ROI).
- Entrepreneurial Mindset: A "hands-on" executor who can operate with lean budgets to achieve maximum impact through creative efficiency.
- Strong Communicator: Exceptional ability to simplify complex technical infrastructure for executive personas at digital agencies and fintech platforms.
- AI-Savvy Growth Marketer: You have a track record of successfully integrating Generative AI into your B2B workflows and you possess a genuine curiosity to experiment with and expand the use of AI tools to drive marketing efficiency.
THE KIND OF PERSON WHO THRIVES AT WIREX
- Communicates with clarity, confidence, and intention
- Puts people at the heart of everything they do
- Takes ownership while staying aligned with the bigger picture
- Loves to experiment, iterate, and make things better
- Collaborates openly and shares what they know
- Stays curious, flexible, and hungry to learn
ABOUT WIREX
We’re Wirex, and we don’t follow, we lead.
From launching the world’s first crypto-enabled debit card to pioneering DeFi-powered savings and crypto rewards, we’ve been redefining how people use digital currency from day one.
Today, over 7 million users across 130 countries trust Wirex to send, spend, and manage 40+ cryptocurrencies with ease.
WHAT'S IN IT FOR ME
- Generous leave + Public Holidays
- Paid Charity Day.
- Flexible working hours and remote working.
- Company-provided equipment.
- Annual training and development budget.
- Extensive opportunity to grow your career at an innovative FinTech.
**Benefits will vary slightly based on the location you are hired in – we ask all candidates to keep this in mind.
Top Skills
Wirex London, England Office
9th Floor, 107 Cheapside, London, United Kingdom, EC2V 6DN
