AV Manager

2501 - Account Manager – AV – Google (Media Futures Group)

Role Summary and Impact:

We are seeking a skilled and proactive AV Manager to execute and optimize Audio-Visual media buying for our esteemed Google client account (MFG). In this role, you will be responsible for managing AV placements across various channels (TV, VOD, Radio, Cinema, Digital Video) across Google client product lines, ensuring campaigns are delivered on time, on budget and against agreed-upon KPIs. You will play a vital part in implementing innovative buying techniques, fostering effective media owner relationships and contributing to the creation of hyper-personalised and impactful media experiences that drive desire for our client’s luxury brands.

Key Responsibilities:

AV Media Buying & Execution:

• Execute AV media buys across designated channels (Linear TV, VOD, Connected TV, Radio, Digital Audio, Cinema) based on approved media plans and strategies.
• Manage campaign pacing, delivery and performance, making real-time optimizations to ensure KPIs are met or exceeded.
• Ensure all AV placements adhere to client guidelines, creative specifications and industry best practices.

Budget Management & Reporting:

• Manage AV media budgets for assigned campaigns, accurately tracking spend and ensuring reconciliation with media owners.
• Prepare regular performance reports, analyzing data to identify trends, insights and optimization opportunities specific to AV channels.
• Present campaign results and key learnings to the AV Lead / Associate Director and internal teams.
• Working with the Finance team to ensure best practice in bookings and data management.

Negotiation & Relationship Management:

• Conduct negotiations with AV media owners and providers for specific campaigns, seeking to achieve optimal rates, inventory and value for our client.
• Cultivate and maintain effective working relationships with AV media vendor representatives.
• Stay informed about market rates, inventory availability and new opportunities within the AV landscape.

Cross-Functional Collaboration:

• Work closely with internal planning, digital performance, account management and creative teams to ensure seamless campaign activation and integrated media solutions.
• Communicate effectively with all stakeholders on campaign status, performance and any issues that arise.
• Provide support and guidance to junior AV team members as needed.
• Ensuring ongoing MMM data integrity and budget consistency across media channels.

Process & Best Practices:

• Adhere to all WPP Media internal processes, financial procedures and client service standards related to AV buying.
• Contribute to the continuous improvement of AV media buying processes and adoption of industry best practices.

Skills and Experience:

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Required Qualifications:

• Relevant experience in AV media buying or a similar role within a media agency.
• Proven experience in executing and optimizing media campaigns across key AV channels (e.g. Linear TV, VOD, Connected TV, Radio, Cinema, Digital Audio/Video).
• Strong understanding of AV media metrics, buying models and campaign performance analysis.
• Demonstrated negotiation skills and ability to build rapport with media owners.
• Proficiency in relevant AV buying platforms and tools (e.g. Medialink, BARB, RAJAR data systems).
• Excellent analytical skills, with a keen eye for detail and accuracy in managing budgets and data.
• Strong verbal and written communication skills, capable of presenting information clearly and accurately.
• Highly organized, proactive and able to manage multiple campaigns and deadlines simultaneously in a fast-paced environment.

Life at WPP Media & Benefits: 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.

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