Audience Insight Assistant

We are Global

At Global, we think big, work hard, and never stand still. We’re the proud home of the best media and entertainment, driven by our talented and passionate people. Our mission? To make everyone’s day brighter — our Globallers, our audiences, our partners, and our communities. Whether we’re in the studio, building world-class technology, or securing record Outdoor advertising partnerships, we make sure we’re doing it as a team.

Your Role: Audience Insight Assistant

As an Audience Insight Assistant at Global, you’ll support the delivery of brand and audience insight across Global, helping our Programming and Producer teams to make the best radio and podcasts they can. You’ll work closely with the Brand and Audience Insight team to help programmers better understand our radio stations and podcasts, and with the Marketing team to evaluate and improve the campaigns that support our brands. You’ll also support our Strategy and Senior Programming teams to help shape our products of the future.

As an Audience Insight Assistant at Global, you will:

Key Responsibilities

• Insight delivery (40%): Help the Insight team deliver insight requests, providing clear, concise and relevant outputs to internal stakeholders, turning data into actionable recommendations.

• Music testing (30%): Manage and support the music testing process across our radio stations to help ensure we are playing the best possible songs for our audiences.

• Audience and market analysis (30%): Use RAJAR, digital listening data, Spotify and radio plays data to understand audience behaviour, track what’s happening in the music market and highlight areas for improvement.

What You’ll Love About This Role

Think Big: Work on some of the largest radio brands in the country, reaching millions of people every week, and help develop our video and podcast strategy.

Own It: Take responsibility for key parts of our music testing and audience analysis processes, ensuring insight is robust, timely and useful.

Keep it Simple: Turn complex data into clear stories and straightforward recommendations that support decision-making across Programming and Marketing. Better Together: Collaborate with some of the most interesting and creative people in the business, building strong relationships with Programming, Marketing and Strategy teams.

What Success Looks Like

In your first few months, you’ll have:

• Become familiar with key insight tools, data sources and practices.

• Learnt how to manage our music testing processes.

• Started to build strong relationships with Programming and Marketing teams.

• Become proficient in our audience analysis systems and data sources.

• Developed confidence in communicating insight findings and recommendations to stakeholders.

What You’ll Need

• Communication skills: Ability to explain data and insight clearly to different audiences.

• Data confidence: Comfortable working with data and turning findings into clear, actionable recommendations.

• Stakeholder management: Ability to build effective working relationships and manage multiple requests and priorities.

• Organisation and attention to detail: Strong organisational skills with a focus on accuracy and data quality.

• Insight and media interest: Interest in, or experience of, brand/audience insight, analytics, research, media, marketing or a data-led environment.

• Collaboration and learning mindset: A proactive, collaborative approach with a willingness to learn and adapt in a fast-paced environment.

• Technical skills: Ideally some experience of Excel, Word and PowerPoint.

• Passion for our content: A love of music, radio and podcasts.

Creating a place we all belong at Global

We are dedicated to creating a place where different voices are represented, amplified and celebrated. We know that we can’t serve our diverse audiences without first celebrating it in our people, which is why we’re passionate about creating an inclusive culture where every Globaller can belong. So, no matter who you are or where you are from, you can find your place at Global.

As a business, we believe in the importance of a healthy work-life balance and the value of a flexible and agile workforce. Therefore, we operate a Smart Working approach. If you need us to make any reasonable adjustments during your recruitment process, drop us an email at [email protected], we’ll be happy to help.