Associate Insights

1483 - Audience Intelligence Executive, Citizens Consultancy 

About WPP 650 

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.

WPP 650 is a bespoke agency unit within WPP, dedicated to serving the evolving communications needs of government clients. We bring together the best of WPP's talent, technology, and insights to deliver impactful, modern, and effective public communications. We are at the forefront of reimagining how government engages with its citizens.

This is meaningful work with real-world impact – the kind you can point to with pride.

Role Summary

As an Audience Intelligence Executive within WPP 650's specialist research & insight unit, The Citizens Consultancy, you will be a vital support for the team, assisting in leveraging data sets, digital signals, social commentary and qualitative research outputs to explore, understand, and surface citizens' voices, sentiment, and experiences. You will contribute to elevating audience understanding working on a variety of research projects utilising a vast array of tools and methodologies available within a large media agency. It is a unique opportunity for someone in their early career who wants experience within a fast paced research team .

Key Responsibilities in this role:

• Data and Insight Support: Assist in surfacing understanding and insights from a range of data sources, such as survey data, search and social data. Utilise dashboards to keep abreast of trends and content insights, contributing to a continuous flow of audience trends and understanding.
• Project Delivery: Assist in the design and delivery of research projects and requests using a variety of techniques. Support the team's capability in both digital research and analytics and qualitative research. Prepare materials and contribute to client and agency meetings, championing insights
• Innovation: Support the integration of AI and machine learning into workflows, data processes and trend detection. Proactively learn new analytic techniques, data sources and tools. Assist in integrating  a variety of data outputs together to generate strong narratives.
• Stakeholder Relationships: Serve as a day-to-day contact for insight support. Assist the team in cultivating robust relationships across WPP 650 and wider stakeholders across WPP. Learn to manage key partnerships with key data providers and support in evaluating new suppliers.

Project management: Maintain shared project management tools to track tasks, deadlines, and deliverables. Help keep templates and documents up to date so that everyone is working consistently.

Skills and Experience

• Research and analytic skills: Experience, with a foundational understanding of research methods and some products and tools. Proven ability in mining of data for audience insights and trends. Knowledge of qualitative research approaches and moderation.
• Audience Curiosity: An understanding of UK consumer trends and how they impact different audiences and an understanding of what this means for brands and organisations.
• Analytical Thinking: Ability to process, organise and analyse quantitative data. Comfortable with numbers and data.
• Effective Communication: Clear and concise written and verbal communication skills. Ability to assist in writing questionnaires, discussion guides, AI Prompts, and presenting information to various levels of seniority.
• Relationship Building & Collaboration: Pro active with a can do attitude. Strong ability to collaborate with a range of people and a strong team player. Eagerness to build strong client and partner relationships.
• Project Management: Highly organised with a good understanding of how project management applies to research projects. Ability to manage several tasks, prioritise and meet deliverables.

Preferred (not essential): Familiarity with the media industry, research tools & sources such as TGI, YouGov Profiles, IPA Touchpoints, Google Ads, Meta Business manager, Social listening tools, moderation of focus groups 

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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