Teams at Recraft

The role involves developing and optimizing AI models, conducting research, and innovating new features for generative AI tools, enhancing creative user experiences.

Own Recraft’s brand voice across launches, social media, video scripts, SEO content, UX copy, naming, and product storytelling. The role partners closely with design, product, and AI research teams, requiring strong written English, design fluency, hands-on AI tool experience, and a distinctive editorial voice. Candidates should provide writing samples and be comfortable creating everything from long-form articles to concise interface copy.

Produce and optimize static, motion, and UGC-style paid ads for Meta, Google, and TikTok. Own the creative testing pipeline from hypothesis through launch, performance analysis, and iteration. Translate metrics such as hook rate and CTR into new creative concepts, maintain brand consistency across placements, and use Recraft Studio and AI tools in production. Collaborate with performance marketing, user acquisition, creative, and product teams to establish Recraft’s performance creative function.