Purple Dot

For decades, brands have waited for stock to arrive at the warehouse to sell it online. But this waiting isn’t going well: nearly 1 in 4 products produced is never sold. Despite efforts across the industry to increase sell-through once stock arrives, e-commerce requires a radical rebuild to create long-term business sustainability as well as for our planet. This is a $100s billion opportunity.

That’s why at Purple Dot, we believe the next 10 years of e-commerce innovation will happen before stock arrives at the warehouse. We see a world where some, or even most, stock is sold before it arrives, constantly reducing inventory risk and waste. Whether it’s 1 day, 1 week, 1 month, or 1 year away, Purple Dot helps brands sell more and store less by selling earlier.

Our pre-commerce solution is proudly trusted by hundreds of brands across every industry including Mattel, McLaren, New Era, Limited Run Games and Knockaround, processing millions of dollars per month in transactions.