Teams at Provenir, Inc.

The Senior Marketing Lifecycle Manager will lead lifecycle marketing strategies, manage email marketing through Salesforce/Pardot, and ensure integration with sales and marketing efforts to drive engagement and revenue growth.

Own and prioritise the platform product backlog, work with remote engineering to refine stories and unblock delivery, shape roadmap with leadership, gather and validate requirements with stakeholders/customers, write user stories and acceptance criteria, and balance features, technical debt and operational stability while understanding APIs, data models and integrations.

Generate and qualify new business leads within financial services by researching prospects, conducting needs analyses, engaging C-level contacts, logging activity in Salesforce, collaborating with marketing, and handing off qualified opportunities to sales.