Jobs at The LEGO Group

Build and operate scalable digital commerce experiences for LEGO.com, the LEGO Insiders App, and related platforms. Develop JavaScript and TypeScript applications, backend services, APIs, microservices, and infrastructure. Lead complex technical initiatives, improve performance, reliability, security, and scalability, and resolve production issues. Mentor engineers through coaching and code reviews while advancing engineering standards, CI/CD, cloud practices, and AI-assisted development.

Leads global retail overhead financial planning, forecasting, performance management, financial modeling, governance, and cost optimization. Partners with finance and business leaders to improve forecasting accuracy, develop labor and lease cost models, implement planning tools such as OneStream, and deliver actionable recommendations supporting strategic decisions and business performance.

Develop and execute integrated marketing strategies and campaigns for LEGO themes across the UK and Ireland. Manage brand equity, consumer engagement, commercial performance, budgets, and agency partnerships across paid, owned, earned, and shared channels. Use consumer and market data to optimize campaigns, strengthen loyalty, and influence future planning while collaborating with global, regional, sales, licensing, media, PR, and creative teams.

Leads global environmental data collection, analytics, dashboarding, target setting, and reporting for water, waste, pollution, and biodiversity. Oversees CDP Water and Forestry reporting, supports CSRD compliance, develops sustainability metrics and controls, and collaborates with digital teams to improve systems and predictive analytics across the value chain.

Develop and guide LEGO brand strategy across game integrations and standalone titles. Translate player, audience, and market insights into compelling value propositions, brand direction, and commercial outcomes. Partner with game studios, product, creative, technical, analytics, and marketing teams to balance LEGO brand values with development ambitions, support audience growth, and shape relevant gaming experiences.

Leads global digital experience design and integration across LEGOLAND attractions. Partners with creative, technology, commercial, and operational teams to deliver innovative, on-brand guest experiences, establish test-and-learn practices, guide digital submissions, and provide creative governance. Uses guest insights and research to influence innovation and investment decisions while serving as the digital experience subject matter expert for location-based entertainment.

Lead global procurement strategy for High Bay Warehouse (HBW) and end-to-end automated logistics. Manage a rapidly growing spend portfolio, drive supplier and category strategies for automation technologies, partner with engineering/Digital/IT and operations, negotiate with strategic suppliers, and provide people and matrix leadership to deliver capacity, resilience, innovation and value across global factories.

Own the vision, strategy, roadmap, discovery, development, launch, and post-launch iteration of technology-enabled connected play products. Champion users through research, insights, usability studies, analytics, and market analysis while partnering with firmware, connectivity, mobile, cloud, and experience teams. Communicate product direction, prioritize outcomes, manage stakeholders, evaluate business impact, and deliver engaging consumer products using agile and lean principles.

The role involves delivering strategic people insights through analytics, monitoring workforce trends, and collaborating with stakeholders to support HR decisions.

Lead the connected-product mobile app roadmap from discovery through launch and iteration. Champion users by translating research and analytics into product opportunities, run A/B tests, define success metrics/OKRs, write user stories, partner with design/engineering/TPM, manage stakeholders, triage bugs/technical debt, and ensure high-quality firmware-updating app experiences that drive retention and engagement.

Partner with the Chief Commercial Officer to drive and communicate commercial strategy, prepare ELT/Board materials, track strategic initiatives, run leadership meeting processes, and lead a global team of seven strategy professionals to deliver high-impact strategic projects.