Jobs at The LEGO Group

Manage and optimize Amazon paid search campaigns across Western Europe, collaborate with Amazon Advertising, develop new search strategies and ad formats, analyze performance data to drive commercial growth, and share insights with internal stakeholders to strengthen B2B eCommerce.

Lead Masterbrand strategy and positioning research, translate findings into actionable recommendations, pilot new methodologies, build cross-functional partnerships, track success measures, and inspire brand-strengthening initiatives across global markets.

The role involves delivering strategic people insights through analytics, monitoring workforce trends, and collaborating with stakeholders to support HR decisions.

Lead the UK & Ireland brand marketing function: build and coach a high-performing team, define go-to-market strategy, deliver integrated campaigns across channels, manage budgets and retailer partnerships, drive commercial growth and measurement, and influence senior stakeholders.

Lead people analytics work to deliver data-driven recruitment and workforce insights: build predictive models, analyze recruitment workflows, ensure data quality, design dashboards, and communicate findings to HR and stakeholders to optimize talent planning and reduce time-to-fill.

Lead and coordinate strategic advocacy on value chain policy topics (trade, consumer electronics, IPR, ESG). Act as GPA coordinator for LEGO SMART Play, run working groups, deliver policy updates, foresight analysis, and partner across functions including Legal, Procurement, Tax, and Supply Chain to inform and execute advocacy.

Lead the development of a sustainable logistics strategy, establish emissions baselines, assess decarbonization opportunities, and engage stakeholders to drive CO₂ reduction initiatives.

Lead the connected-product mobile app roadmap from discovery through launch and iteration. Champion users by translating research and analytics into product opportunities, run A/B tests, define success metrics/OKRs, write user stories, partner with design/engineering/TPM, manage stakeholders, triage bugs/technical debt, and ensure high-quality firmware-updating app experiences that drive retention and engagement.

Lead global procurement strategy for High Bay Warehouse (HBW) and end-to-end automated logistics. Manage a rapidly growing spend portfolio, drive supplier and category strategies for automation technologies, partner with engineering/Digital/IT and operations, negotiate with strategic suppliers, and provide people and matrix leadership to deliver capacity, resilience, innovation and value across global factories.

Lead SEO and GEO strategy to grow organic visibility and traffic for LEGO.com. Implement SEO and localization initiatives, consult with product and content teams, run GEO tests, collaborate with stakeholders globally, and monitor performance using analytics and SEO tools.

Lead Western Europe commercial analytics and insights, partnering with regional leadership and cross-functional teams to deliver automated performance reporting, deep-dive analysis across pricing, promotions, assortment and shopper journey, and translate data into actionable business recommendations to drive growth.

Lead the LEGO Fortnite partnership, managing P&L, developing strategic partnerships, overseeing digital product development, and driving integration within the LEGO ecosystem.

Lead and co-own global integrated commercial planning and the annual Portfolio Go-To-Market Conference. Align regions and functions, drive planning governance, improve processes and tools, translate data into executive recommendations, and lead cross-functional projects to support portfolio prioritization and growth.