Teams at The LEGO Group

Lead design and development of scalable cross-platform mobile applications, evolve legacy Unity apps, drive architecture and engineering best practices, collaborate with design/QA/product, and mentor engineers to improve quality, testing, CI/CD, and performance.

Lead Western Europe commercial analytics and insights, partnering with regional leadership and cross-functional teams to deliver automated performance reporting, deep-dive analysis across pricing, promotions, assortment and shopper journey, and translate data into actionable business recommendations to drive growth.

Lead local deployment of retail and eCommerce trade marketing strategies and campaigns, manage retail media planning, mentor junior trade marketers, oversee a £2M+ budget, evaluate BTL executions for commercial impact, and drive conversion-focused retail experiences across online and offline retailer channels.