Teams at The LEGO Group

Manages global localization and language optimization of shopper-facing e-commerce product content. Oversees translation vendors, budgets, delivery timelines, quality, SEO, and keyword optimization across markets and languages. Coordinates global, regional, and local teams to prepare product detail page content for launches, improve onsite visibility and conversion, and implement scalable translation technology, automation, and AI-enabled localization processes.

Leads the LEGO Group’s global demand planning capability across regions, channels, and planning horizons. Owns the demand planning vision, operating model, governance, standards, performance measures, and transformation roadmap. Aligns Commercial, Operations, Supply Chain, Finance, Technology, and regional stakeholders around planning outcomes. Builds organizational capability, strengthens forecasting performance, establishes global consistency, and leads adoption of technology-enabled planning practices.

Own Amazon Western Europe demand and sales forecasting across nine markets. Lead monthly sales and operations planning, incorporate retail, marketing, launch, and market insights, identify risks and opportunities, and align forecasts with Amazon and internal stakeholders. Improve planning tools and processes, provide item-level forecasts, and support key account management with data-backed recommendations.