First Insight, Inc.

First Insight, the global leader in Voice of the Customer retail solutions, is revolutionizing business decision-making through actionable consumer insights and AI. Our platform empowers retailers and brands to enhance revenues and profitability by informing strategic decisions with consumer data while eliminating guesswork. Trusted by hundreds of leading retailers, vertically integrated brands, mass merchants, and wholesalers, First Insight takes the lead in optimizing strategy, product development, pricing, and marketing decisions.

Fun Fact: 98% of our customers would recommend First Insight

We asked them why, and here is what they shared:

Industry-Leading Technology

Actionable Data

Proven ROI

Speed & Scale

A Better Signal

Start at Any Level & Expand

Global & Mobile Reach

We take pride in highlighting our consistent endorsements from renowned industry analysts, including Forrester, IDC, and Gartner, spanning more than 15 years.