Teams at Diageo

Leads Revenue Growth Management across the Nordic markets, driving pricing, promotions, channel strategy, customer investment, and portfolio optimization. Develops commercial and Net Revenue Management strategies, governs trade investment, measures promotional effectiveness and ROI, generates actionable commercial insights, and partners with Sales, Marketing, Customer Marketing, and Finance to deliver profitable growth.

Leads the global commercial strategy for Gin, Rum and Liqueurs, defining pricing, pack architecture, promotional guardrails, customer propositions, channel principles and growth drivers. Partners with category, brand, shopper, finance and regional commercial leaders to drive share and net sales value growth. Challenges commercial plans, leads transformation across markets and builds a global commercial community through influence in a matrixed organization.

Leads Diageo’s UK tax agenda, overseeing corporation tax and VAT affairs, HMRC engagement, tax disputes, compliance, reporting, risk management, and strategic tax projects. Partners with UK business leaders and Finance Directors, manages external advisers, monitors UK tax law changes, identifies tax efficiencies, and provides specialist guidance, coaching, and training across Global Tax.