Confido

CPG is a multi-trillion-dollar industry, but the path from factory to store shelf still runs on spreadsheets, emailed PDFs, and legacy systems held together with duct tape. Brands lose real time and money every day reconciling data, fighting retailer disputes, and coordinating across finance, sales, and supply chain. We're replacing that manual work with AI agents on a single intelligent platform — from cash application and deductions to demand forecasting, supply planning, and trade promotion management. It's working. We're the infrastructure behind 200+ brands, from OLIPOP to Simple Mills to Dr. Squatch, managing $40B+ in customer revenue, with 5x ARR growth. Backed by Footwork and Y Combinator.