Black Swan Data

Targeting the £40bn+ market research industry, Black Swan Data Ltd is a SaaS company that uses social data to accurately predict consumer behaviour.

Black Swan is a pioneer in using proprietary AI techniques to transform raw social data into refined datasets that, through the use of patent-pending machine learning techniques, generate remarkably accurate insights into consumer trends — we call this Social Prediction. Using Social Prediction, Black Swan Data is able to predict consumer behaviour and trends more accurately and further ahead than anyone else. This is how we empower leading CPG companies, like PepsiCo, Unilever, Danone, and others in the UK, Europe, US, and Asia, to make the right decisions and to get to market faster, with greater confidence.



Since 2011, we’ve placed nests in the UK, Hungary, the US, and South Africa. We’re data scientists, developers, insights consultants, analysts, designers, engineers, and marketeers. But first, we’re entrepreneurs, driven by making the impossible possible. We believe in moving fast and breaking new ground. Using the most sophisticated data science and AI techniques around, our game-changing products and solutions are helping global companies answer tough questions.



And it’s getting us noticed:

• Featured in the London Stock Exchange’s 1000 Companies to Inspire Britain 2019

• Ranked 79th in the 2018 Financial Times FT1000 Fastest Growing Companies in Europe

• Deloitte Top 50 Fastest Growing UK Tech companies 2017

• APEX Award for Best Inflight Entertainment Innovation 2017

• Ranked 6th in the 2017 Financial Times FT1000 Fastest Growing Companies in Europe

• Ranked #1 fastest growing SME in the Sunday Times Export Track 100 2016

• Sunday Times Sage Start Up 15 - 'UK's Fastest Growing Start Up 2015'​

• Sunday Times Tech Track 100 "Ones To Watch"​ 2014