VP of Marketing

Tripledot Games is a leading developer and publisher of casual and puzzle games, with a strong presence in London, Warsaw and Barcelona. The studio is responsible for multiple top 10 titles including Woodoku, Woodoku Blast, Solitaire and TripleTile.
Our best-in-class data-driven approach spans the entire lifecycle from publishing to machine learning puzzle levels, helping us make fast, smart decisions at every stage of development. We are also one of the largest IAA operators worldwide.
Tripledot Games is a diverse and collaborative studio, home to people from over 36 nationalities. We take pride in our craftsmanship, strong focus on outcomes, and continuous improvement, building high-quality, scalable games that players around the world love.
Role Overview
Tripledot Studios is hiring a VP of Marketing to lead the games portfolio of Zephyr Mobile Studio and own initiatives across our portfolio of hit games.
This role is not just a UA lead role - it offers the opportunity to actively shape the direction of the studio's UA strategy, including product innovation, adtech and monetisation, measurement, creating best-in-class creatives and working on multiple genres of IAA, IAP and Hybrid games.
You will own multi-million-dollar budgets, strategic direction for growth efforts, and lead a team of superstars focused on driving user acquisition and retention for some of the largest games in the world.
Key Responsibilities

• Owning growth strategies: Lead a team of UA specialists and own UA and organic growth strategies across multiple top-performing titles.
• Managing major budgets: Own and optimize several multi-million-dollar marketing budgets.
• Generating actionable insights: Use data to uncover opportunities and inform experimentation across UA, monetisation and product.
• Market intelligence: Continuous monitoring of trends, competitors, and emerging genres; rapid adoption of innovative mechanics and tools.
• Financial planning: Ownership of marketing budget forecasting, allocation, and revenue planning to maximize growth efficiency and profitability.
• Data infrastructure: Monitoring and guiding the development of analytics, BI, and adtech infrastructure to guarantee end-to-end data visibility.
• Driving creative excellence: Manage internal creative team to innovate ad content.
• Leading cross-functional projects: Partner with Product, Design, and Analytics to launch high-impact initiatives.
• Partnerships: Building strategic relationships with ad networks, stores, platforms, and external partners.

Required Skills, Knowledge And Expertise

• Extensive expertise: 7+ years of experience in performance marketing, growth, or product marketing roles.
• Proven leadership: Strong track record leading and mentoring high-performing teams.
• Cross-functional success: Experience in driving initiatives in collaboration with Product, UA, Creative, and Analytics.
• Business impact: Proven ability to drive measurable outcomes through bold growth experiments.
• Strategic thinking: Experience developing and executing successful growth strategies in mobile gaming or related industries.
• An analytical mindset with strong decision-making and critical thinking abilities.
• Strong understanding of LTV modelling, mobile attribution, and performance data.
• A comfort level operating with autonomy and influencing senior stakeholders.
• Proficiency in English and Russian.