Karla Otto is a globally recognized public relations and communications agency, founded in 1982, with offices in 15 key cities across the UK, EMEA, US, and Asia. With a strong presence in fashion capitals such as Milan, London, Paris, and New York, the agency has built a reputation for representing some of the most prestigious names in fashion, beauty, and lifestyle.
In 2017, Karla Otto merged with K2 to form THE INDEPENDENTS, a global marketing, design, and communications group. This collective brings together industry leaders who share a commitment to innovation, excellence, and thoughtful collaboration across the luxury and lifestyle sectors.
At Karla Otto, our team of expert strategists, designers, planners and publicists are dedicated to delivering exceptional results and establishing long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.
To help support our future growth as an agency, we are looking for a VIP & Influencer Assistant to join our team based in our London office.
Key Responsibilities
Working closely with the VIP and Influencer teams, the Assistant will support the day-to-day running of the division, helping deliver effective talent engagement, influencer campaigns and VIP services for our clients.
Conduct casting research and curate VIP and influencer lists using qualitative and quantitative analysis to identify talent aligned with client objectives, target audiences and brand positioning.
Manage sample trafficking, including coordinating send-outs and returns for VIPs and influencers, maintaining accurate records and overseeing logistics through Fashion GPS.
Maintain and regularly update talent, influencer and industry contact databases
Prepare and distribute VIP media alerts, talent updates and client notifications as required.
Support VIP and influencer attendance at client events, including compiling guest lists, coordinating invitations, greeting guests, liaising with photographers and arranging car bookings.
Assist with the planning and delivery of client events and key industry moments, including London Fashion Week.
Support influencer campaigns from research and casting through to execution, monitoring and reporting.
Review user-generated content and influencer deliverables to ensure alignment with client briefs and brand guidelines.
Monitor campaign performance, analyse key metrics and contribute to weekly and monthly client reports, highlighting results, learnings and opportunities for improvement.
Maintain VIP and influencer clippings books, track relevant coverage and content, and collaborate with counterparts across Karla Otto’s global offices.
Stay up to date with influencer marketing trends, social media platforms, emerging talent and industry developments, identifying new opportunities for client collaborations.
Assist with talent and influencer payment processes, campaign budgets and related administrative tasks, working closely with relevant internal teams.
Provide general administrative support, including maintaining team calendars, coordinating travel arrangements, preparing internal reports and managing filings.
Collaborate with teams across Karla Otto and THE INDEPENDENTS, including PR, marketing, strategy, implementation, creative, legal and finance, to support the successful delivery of client projects.
Key Attributes
A minimum of six months’ experience in an internship or entry-level role within public relations, influencer marketing, social media or digital marketing, preferably within fashion, beauty or luxury.
An associate or bachelor’s degree in public relations, communications, marketing, advertising or a related field.
Strong written and verbal communication skills, with excellent research and organisational abilities.
A keen interest in fashion, beauty, luxury, talent and the evolving influencer landscape.
Strong analytical skills, with the ability to interpret qualitative and quantitative data and identify meaningful insights.
Excellent attention to detail and the ability to manage multiple tasks accurately and efficiently.
Strong project management skills, with the ability to prioritise competing deadlines and work effectively under pressure.
A proactive, solutions-oriented approach, with a willingness to take ownership and go above and beyond to deliver work to a high standard.
Highly motivated, enthusiastic and collaborative, with a strong work ethic and a positive, can-do attitude.
Confident using Microsoft Outlook, Excel and PowerPoint, with experience using Fashion GPS and influencer marketing tools considered an advantage.
An understanding of campaign budgets and talent payment processes, with a willingness to develop further commercial and financial skills.
At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.
Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, sexual orientation, gender identity or expression.
We aspire to have a diverse and inclusive workplace and strongly encourage qualified applicants from a wide range of backgrounds to apply and join our team!
