Video Creative Producer, Capital

Your Role: Video Creative Producer, Capital

As a Video Creative Producer, you will play a key role in developing, shaping and delivering engaging video formats across social, YouTube and digital platforms.

This is a creatively driven production role. You will originate ideas, conceptualise formats, script content and collaborate closely with presenters, producers and digital teams to bring those ideas to life. A strong understanding of how video works, structurally, visually and editorially, is essential.

Hands-on shooting and editing skills are highly beneficial, with the confidence to step in when needed, but the core of this role is creative development and content craft.

Creative Development & Ideation (40%)

• Generate original, platform-native ideas that align with Capital’s tone, audience and talent.

• Conceptualise repeatable formats and series that drive engagement and growth.

• Lead and contribute to creative brainstorms, developing ideas from initial hook through to execution.

• Identify cultural moments and trends that inform strong video concepts.

Scripting & Story Craft (30%)

• Write and shape scripts, interview structures and running orders for video content.

• Develop compelling hooks, cold opens and narrative arcs that maximise retention.

• Work closely with presenters and production teams to refine tone and delivery.

• Plan standout moments at the scripting stage to support strong visual output.

Production Collaboration & Delivery (20%)

• Work on projects from pre-production through to delivery, ensuring ideas are executed effectively.

• Collaborate with video editors, motion designers and digital teams to maintain brand consistency and quality.

• Contribute to thumbnail, title and packaging discussions to strengthen performance.

• Use audience insights and performance data to refine formats and inform future output.

Shooting & Editing (Beneficial): (10%)

• Demonstrate a solid understanding of video production principles, including framing, lighting and pacing.

• Be confident stepping in to shoot or edit when required.

• Support production teams with practical video knowledge to ensure smooth delivery.

Think Big: Develop creative formats seen by millions across one of the UK’s biggest entertainment brands.

Own It: Take ideas from concept to live output and see them evolve into repeatable successes.

Keep It Simple: Focus on strong hooks, smart storytelling and formats that work.

Better Together: Collaborate with presenters, producers and digital teams to create standout content.

In your first few months, you'll have:

• Developed and executed a repeatable, regular video format or series.

• Written scripts and structured content that delivers strong audience retention.

• Produced and edited video content that has increased views and engagement across Capital's channels.

• Identified standout moments from long-form content and turned them into compelling short-form clips.

• Led a creative brainstorm and taken ideas through to live output.

• Used performance data to shape content decisions and drive measurable growth.

• Embedded smoothly into workflows and built strong creative relationships across Capital's teams.

• Familiarity with Capital's video output, audience and voice.

• Proven experience creating content for a brand, publisher, newsroom or content creator.

• A deep interest in pop culture and internet culture.

• Strong scripting and storytelling ability, with excellent written communication skills.

• The ability to adapt voice and tone by show, with sharp editorial judgment about what's right for the brand, talent and audience.

• A deep understanding of YouTube viewing behaviour, hooks and retention strategies.

• Experience publishing and scheduling across social platforms, and optimising content using analytics.

• Confidence pitching and developing ideas collaboratively with stakeholders.

• Organised, proactive, and comfortable working at pace.

• Flexible, a great communicator, and a good sense of humour.

• Editing experience in Adobe Premiere Pro.

• Hands-on shooting experience.

• Ability to create static assets in Photoshop or Canva.

• Basic motion graphics skills.