Video and Social Editor, Hypebae

Responsibilities:

• Develop and execute daily social media strategies and campaigns across all platforms, including TikTok, Instagram, X (formerly Twitter), and YouTube, ensuring content is on-brand, punctual, and effective.
• Create and implement innovative tactics, content plans, and partnerships designed to achieve key business goals. 
• Collaborate with internal creative/sales teams and external partners to brief, manage, and distribute original video and social content.
• Oversee and action creative-social-sales posts, ensuring a seamless and authentic integration between editorial and commercial content.
• Liaise with international Hypebae teams to align on priorities, share best practices, and ensure a cohesive brand voice across all platforms.
• Identify opportunities to launch, grow, and manage Hypebae’s presence on new and existing social channels, setting and tracking clear performance milestones.
• Engage with the Hypebae community by managing consumer responses, monitoring audience sentiment, and fostering a positive and interactive environment.
• Build and maintain strategic relationships with platform partners (TikTok, Meta, X, etc.) to unlock new opportunities, gain early access to features, and drive innovation.
• Analyse and report on social media performance and campaign results, using data-driven insights to refine and optimise future strategies.
• Establish and build out the Hypebae Creator Network.

Requirements:

• 5+ years of social media management, publishing, editorial content creation and distribution required (brand or agency).
• Passion, energy, and enthusiasm for social media. Detailed knowledge and expertise around all social platforms with significant contacts at all major platforms.
• Extremely passionate and knowledgeable about fashion, sports, culture and the different categories that Hypebae covers.
• Excellent communication, collaboration, and planning skills with meticulous attention to detail.
• Experience in working with teams across global regions and time zones.
• Proven experience in developing and executing successful social marketing strategies that are native to individual channels and demonstrate tangible ROI.
• Expert understanding of what brands are doing on social media and be able to articulate how to do so authentically.
• The candidate is at the cutting edge of the cultural zeitgeist; understanding internet, social and youth culture and how to credibly and sensitively work within it whilst maintaining brand integrity.
• Ability to successfully organise, prioritise and manage multiple projects under strict deadlines.
• A passion for working in a fast-paced environment with high level of teamwork.
• Flexibility to work nights and weekends when required.
• Ability to collect, analyze and use social data to affect change.