Own and optimize Google Ads campaigns across Asia and Australia, managing budgets, bidding, testing, localization, compliance, and regional ROAS and CPA targets. The role requires hands-on PPC expertise in regulated financial services, performance analysis, mobile attribution knowledge, and cross-market coordination. Paid social management across Meta, TikTok, and Snapchat is beneficial but optional.
Capital.com is hiring a UA Manager (PPC) to own paid acquisition performance across our Asia and Australia markets. You'll join a team of regional specialists with day-to-day accountability for campaign performance, budget efficiency, and growth against regional revenue and ROAS targets.
This is a hands-on, individual-contributor role: you will manage live campaigns directly, not oversee an agency at arm's length. Google Ads is the core of the role; paid social experience is a valuable bonus but not a requirement.
What you'll do:
- Own and optimise Google Ads (Search, PMax, UAC, Display, YouTube) campaigns across Asia and Australia markets — this is the primary focus of the role.
- Where capacity and skillset allow, extend into paid social (Meta, TikTok, Snapchat) to support the broader regional media mix.
- Manage budget pacing and reallocation across markets and channels within your regions.
- Deliver against regional KPI targets: ROAS and CPA per first-time deposit.
- Run structured A/B tests on creative, bidding strategy, and audience targeting; report results with clear before/after evidence.
- Monitor and account for iOS attribution limitations (ATT/SKAD), PMax's lack of placement-level visibility, and regional regulatory constraints (e.g. licensing regimes across Asia markets) when planning campaigns.
- Localise campaign strategy to market nuance: language, competitive landscape, regulatory regime (e.g. ASIC in Australia; varied licensing across Asia markets), and payment/funding behaviour.
- Partner with regional marketing and compliance stakeholders on creative sign-off and go-to-market timing.
- Liaise directly with Google (and, where relevant, Meta/TikTok/Snapchat) account teams on platform features, budget commitments, and escalations.
- Maintain a weekly reporting cadence on spend, revenue, ROAS, and CPA for your regions, flagging anomalies before they show up in monthly numbers.
What we're looking for:
- 3+ years of hands-on PPC management, with fintech, trading, or regulated financial services experience required. You understand compliance-driven creative constraints, deposit-based KPIs, and CFD/trading audience behaviour — this is not transferable from a generic e-commerce or app-growth background without a steep ramp-up.
- Direct, deep platform experience in Google Ads (Search, PMax, UAC) — this is the core requirement.
- Paid social platform experience (Meta, TikTok, Snapchat Ads Manager) is a strong bonus, not a requirement.
- Working knowledge of mobile attribution constraints (iOS ATT/SKAD, modelled vs deterministic conversion data).
- Comfort operating across multiple markets and currencies simultaneously; prior exposure to APAC or ANZ paid media specifically is a strong plus.
- Analytical fluency: able to read a performance dashboard and turn it into a budget or bidding decision without hand-holding.
- Experience working within a regulated advertising environment (financial promotions rules, regional ad standards bodies) is a plus; willingness to learn the company's compliance doctrine is a requirement.
- Fluent written and verbal English; additional Asia-region language skills (Mandarin, Vietnamese, Bahasa) are a plus but not required.
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