We’re reinventing the market research industry. Let’s reinvent it together.
At Numerator, we believe tomorrow’s success starts with today’s market intelligence. We empower the world’s leading brands and retailers with unmatched insights into consumer behavior and the influencers that drive it.
Function: Commercial / Strategy
Location: UK (London)/Hybrid
Reports to: Managing Director, UK & Ireland
About Worldpanel
Worldpanel delivers continuous, behaviour-based consumer and shopper insights, helping brands and retailers understand what people buy, where, how often, and why— translating data into growth opportunities and competitive advantage.
Role Purpose
The Commercial Business Director is a strategic partner to the UK&I Managing Director and wider UK&I leadership group, responsible for supporting and driving revenue growth, commercial performance, and execution of business strategy.
This role sits at the centre of the UK&I business and is central to ensuring that Worldpanel’s insight leadership is translated into measurable commercial outcomes—for both clients and the organisation.
Key Responsibilities
The Commercial Business Director will be responsible for partnering with key stakeholders across all Commercial teams, Operations, Finance and other functions to deliver on the following.
1. Commercial Strategy & Execution
-
Support development and delivery of the UK&I commercial strategy and growth agenda
-
Translate strategic priorities into clear, actionable commercial plans
-
Provide market, competitor, and client insight to inform decision-making
2. Revenue Growth & Pipeline Management
-
Drive delivery of revenue, margin, and pipeline targets
-
Identify and unlock new growth opportunities across existing and new clients
-
Strengthen pipeline visibility, forecasting accuracy, and conversion rates
-
Support development of pricing strategies and commercial propositions
-
Overseeing Commercial Policy: Pricing, discounts, contracts T&C’s, guaranteeing regional consistency, including Salesforce processes (approval matrix, licenses, performance metrics, etc.).
3. Client & Market Leadership
-
Position Worldpanel as a trusted, strategic partner
-
Collaborate with colleagues to identify repeatable and scalable services which can be monetized
-
Identify opportunities across key UK&I market dynamics (e.g., omnichannel, value vs premium trends)
4. Insight-Led Commercial Delivery
-
Champion data-driven decision making across the business
-
Ensure analytics and insights are effectively translated into commercial opportunities and revenue growth
-
Strengthen storytelling and value articulation to internal stakeholders
5. Cross-functional Leadership
-
Partner with all commercial teams, product, and finance
-
Align stakeholders behind common commercial goals and priorities
-
Drive consistency and efficiency in go-to-market approaches
6. Financial Management & Governance
-
Partner with the MD, Finance and wider leadership team to effectively budget, forecast and track financial performance
-
Provide clear visibility on risks, opportunities, and performance vs targets
-
Drive focus on profitability and sustainable growth
7. MD Office & Executive Support
-
Lead development of board materials, executive reporting, and strategic updates
-
Act as a trusted advisor for the MD where required
-
Ensure delivery and governance of key strategic initiatives and transformation programmes
Experience & Qualifications
-
Solid experience in a commercial, strategy, or client leadership role
-
Strong track record of delivering revenue growth and commercial impact
-
Experience of working in the UK&I client landscape preferred
-
Highly numerate with strong financial and commercial acumen
-
Adept at working in an environment of transformation, with the ability to role model and lead others successfully through change
-
Degree or equivalent experience (MBA desirable but not essential)
Skills & Capabilities
-
Strategic thinking with strong execution focus
-
Ability to translate complex data into actionable insights
-
Excellent stakeholder management and influencing skills
-
Strong communication and executive-level presentation ability
-
Commercially driven & results-oriented
-
Highly collaborative and comfortable with partnering closely with others
Success Measures
-
Delivery of UK&I revenue and margin targets
-
Growth in client value and retention
-
Improved pipeline generation and conversion
-
Clear examples of insight driving commercial outcomes
-
Effective partnership with the UK&I MD and leadership team
There is strength in numbers - We are the Numerati
Numerator is 5,800 employees strong. We have the confidence to be real and embrace what makes each Numerati unique. Our diverse experiences, ideas and backgrounds fuel our innovation.
Being part of the Numerati means that we’ll take care of you! From our Recharge Days, maximum flexibility policy, wellness resources for employees and their families, development opportunities and much more — we’re always finding ways to better support, celebrate and accelerate our team.
