Lead social expertise across a multi-client portfolio, ensuring best practices, measurable value, testing roadmaps, and strategic innovation. Serve as a subject-matter expert, mentor team members, monitor platform and industry changes, support client relationships, troubleshoot social initiatives, and contribute to broader social strategy and best-practice development. Build external visibility through thought leadership, speaking, and content while collaborating with Client Directors and the Head of Social.
The Role
As Social Director, you will shape and elevate the Paid Social capability across a high-impact client portfolio, working in strategic partnership with Client Directors. You will serve as the premier champion for Paid Social—demystifying platform evolution, pushing creative and technical boundaries, and unlocking measurable business growth for our clients.
Partnering closely with the Head of Social, you will help set the agency’s strategic direction, pioneer innovative test-and-learn frameworks, and inspire the next generation of social talent.
- Act as a subject matter expert and advocate for Social within your assigned client portfolio.
- Ensure your client portfolio embodies Social best practices and understands the measurable value of Social activity.
- Regularly review accounts to ensure activity is maximized, high-quality, and aligned with best practices.
- Contribute to the development and refinement of Social best practices in collaboration with the Head of Social.
- Stay abreast of industry trends, platform updates, and the competitive landscape.
- Be regarded internally and externally as a Social expert through speaking opportunities, blogs, and thought leadership.
- Anticipate and support the business in responding to future industry changes to maintain a competitive edge.
- Explore and implement new Social technologies, tools, and strategies.
- Develop testing plans as a key pillar of Social strategy delivered to clients.
- Provide guidance, mentorship, and training to team members to enhance their skills and knowledge.
- Foster a culture of innovation and learning within the team, ensuring learnings are shared and implemented effectively.
- Collaborate with other Social experts to ensure global standardization and best practice sharing.
- Lead independently on Social-related troubleshooting projects for your client portfolio.
- Develop and maintain strong relationships with stakeholders across your client portfolio, acting as a Social expert.
- Regularly communicate with clients, providing updates on insights, trends, and recommendations for Social.
- Showcase the value and opportunities of Social activity to your client portfolio.
- Support Client Directors across their client portfolio on Social-related projects, troubleshooting, and opportunities.
- Strong track record in Paid Social capability development, driving strategy and performance across high-impact client portfolios.
- Proven capability in building and maintaining strong relationships with clients and internal stakeholders.
- Demonstrated expertise in developing and implementing test-and-learn frameworks and innovative Social strategies.
- Experience mentoring, guiding, and developing social talent within a team environment.
- Ability to act as a thought leader through industry insights, content creation, or speaking engagements.
- Comfort collaborating alongside Client Directors as a strategic partner to troubleshoot and unlock growth opportunities.
- Own genuine subject-matter authority on Paid Social across a varied client portfolio.
- Build external visibility and thought leadership as a recognized expert in your field.
- Work closely with the Head of Social to directly shape agency-wide Social strategy and best-practice frameworks.
- Be part of a collaborative, high-performance Digital Media Activation team.
- Clear progression route (Next role: Head of Social).
We benchmark salaries against the industry to remain highly competitive. Salaries are regularly reviewed and progress alongside your development. Performance-related bonuses are also available.
A flexible, credit-based benefits package including healthcare, pension contributions, gym memberships, and more.
Forward-thinking policies designed to support a high-performance and balanced working culture.
Dedicated in-house L&D support with structured development reviews every six months, plus ongoing career support to help you progress.
If this sounds like the right next step, apply now—we'd love to hear from you.
Incubeta London, England Office
16th Floor, The Bower, 207 - 211 Old Street, London, United Kingdom, EC1V 9NR
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