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Incubeta

UK - Senior Paid Search Manager

Reposted Yesterday
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In-Office
London, Greater London, England, GBR
Senior level
In-Office
London, Greater London, England, GBR
Senior level
The Senior Paid Search Manager will lead strategy, oversee paid search campaigns, manage client relationships, mentor junior staff, and drive performance through innovation and testing.
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The Role

We’re looking for a Senior Paid Search Manager to lead strategy, performance, and client relationships across a portfolio of high-value paid search accounts. You’ll combine deep platform expertise with strategic thinking to drive measurable growth, while managing and developing junior team members.

You’ll work across a mix of complex and large-scale accounts, shaping forward-thinking search strategies, driving innovation, and ensuring campaigns consistently exceed performance goals.

This role is ideal for someone who thrives on ownership, enjoys pushing performance through testing and automation, and wants to play a key role in evolving our paid search proposition.

Key ResponsibilitiesClient Leadership
  • Own and build strong, long-term relationships with key client stakeholders
  • Act as a trusted advisor, leading client calls and strategic conversations
  • Communicate performance insights, recommendations, and future strategy clearly and confidently
  • Provide proactive updates on performance, actions, and growth opportunities
  • Develop a deep understanding of client businesses, objectives, competitors, and market landscape
  • Act as a point of escalation for client queries and challenges
Paid Search Strategy & Campaign Management
  • Lead the strategy, setup, optimisation, and ongoing management of paid search campaigns across platforms
  • Ensure campaigns are executed to a high standard, following best practices and robust QA processes
  • Build clear, forward-looking testing roadmaps to drive continuous performance improvement
  • Analyse performance data and translate insights into actionable recommendations
  • Own budget management and forecasting, ensuring alignment with client goals
  • Independently manage large-scale projects and strategic initiatives across accounts
  • Stay ahead of platform developments, automation, and industry trends, embedding these into account strategy
  • Drive innovation in areas such as AI, bidding strategies, feed optimisation, and creative testing
  • Contribute to the evolution of internal best practices, processes, and paid search proposition
Driving Growth
  • Identify and lead opportunities to grow client accounts through increased investment or expanded services
  • Support cross-sell initiatives across wider digital channels
  • Contribute to new business pitches, leading paid search strategy, audits, and forecasting
  • Help develop new products, solutions, or scalable approaches to drive revenue and performance
Team Leadership
  • Manage and mentor junior team members, supporting their development and performance
  • Provide regular, constructive feedback and clear direction on campaign execution and strategy
  • Support team prioritisation and effective workload management across accounts
  • Delegate tasks effectively to ensure high-quality output and team efficiency
  • Share learnings, insights, and best practices with the wider team to elevate overall capability
What We’re Looking For
  • Strong experience managing and scaling paid search campaigns (Google Ads, Microsoft Ads)
  • Proven ability to lead strategy across complex or high-spend accounts
  • A highly analytical mindset with a passion for testing, optimisation, and performance
  • Excellent communication skills and confidence in client-facing environments
  • Experience managing or mentoring junior team members
  • Strong interest in AI, automation, and the future of paid media
Why Join Us
  • Work across media, data, and technology in a highly collaborative environment
  • Own and shape strategy across a diverse and exciting client portfolio
  • Play a key role in developing our paid search offering and innovation roadmap
  • Be part of a supportive, high-performing team with strong progression opportunities
Our PackageSalary

We benchmark salaries against the industry to remain highly competitive. Salaries are regularly reviewed and progress alongside your development. Performance-related bonuses are also available.

Benefits

We offer a flexible, credit-based benefits package that allows you to choose from a wide range of options, including healthcare, additional pension contributions, gym memberships and more.

Policies

Forward-thinking policies designed to support a high-performance and balanced working culture.

Learning and Development

Dedicated in-house L&D support with structured development reviews every six months, plus ongoing career support to help you progress.

What to Do Next

If you like what you’ve read, hit the Apply button - we look forward to receiving your application.

Our Unique Hiring Process

We are an equal opportunities employer and are committed to ensuring that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity, nor is disadvantaged by conditions or requirements that cannot be shown to be justifiable.

If you are shortlisted, we’ll invite you to the next stage, which typically includes two or three interviews. We love giving feedback, and you’ll be kept well informed throughout the application process.

Incubeta London, England Office

16th Floor, The Bower, 207 - 211 Old Street, London, United Kingdom, EC1V 9NR

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