UK Senior Marketing Manager

The UK Senior Marketing Manager is accountable for liaising with our Sales, Partnerships, Global Marketing and Global Product teams to support across our full Go-To-Market (GTM) planning to execute marketing plans which support the growth of the UK & Ireland business, and where relevant, support the other Global functions. The role is also responsible for any external relationships within the region that support our Marketing strategy. 

Key Responsibilities

Strategic

• Market research and analysis: Conducting market research to identify target audiences, understand customer behavior, and analyse industry trends.
• Developing short and long-term marketing plans and strategies that align with the company's overall business objectives. This includes defining target audiences, value propositions, and competitive positioning for the UK & Ireland. 

Partnerships

• Support and deliver a Partnerships marketing strategy to maximise visibility and sales of brands/retailers gift cards, across all of Prezzee’s distribution channels (consumer, business and strategic partner channels whilst generating revenue for Prezzee.
• Use data and customer insights to plan, execute and measure brand partner (i.e. Asda, lastminute.com etc) marketing campaigns in collaboration with the UK & Global Partnership team.
• Accountable for end to end planning, setup, testing, implementation and post campaign reviews of brand partner campaigns. 
• Seek and manage brand approvals for all campaigns across all channels (consumer, business and strategic partner) for the UK and Ireland. 

Campaign & Content Management 

• Develop and execute all local B2B UK campaign & content calendar to drive new and repeat business for the UK & Ireland
• Support the wider Global team with the implementation of B2C & B2B global campaigns (UK & Ireland web banners, eDM execution, Gift Card SKU implementation)
• Own and manage Prezzee’s CMS (Content Management System) changes for the UK & Ireland
• Work with the UK B2B Sales team and Partnerships team to manage, facilitate and execute any conferences or events to help drive business objectives
• Liaise and work with the marketing team to ensure campaigns are running to deadlines
• Develop briefs with stakeholders internally and externally to ensure briefs are aligned to the business strategy and are clear and concise
• Content creation: Overseeing the creation of engaging and informative content for local marketing materials, websites, blogs, and other platforms
• Execute end to end campaigns including but not limited to managing relationships with legal, working with the relevant systems e.g. CMS, SKU manager, django and uploading and testing SKUs, T&Cs, greeting cards, setting up promos, building emails and other relevant administrative tasks to support campaign execution (e.g. fulfilment of prizes and giveaways), creation of QR codes etc 
• Performance tracking and analysis: Monitoring and analysing the performance of marketing campaigns, measuring key metrics, and generating reports to track progress and identify areas for improvement
• Develop and maintain relevant internal and external partnerships to develop mutually beneficial relationships that deliver results and provide reporting and analysis including reports, insights and recommendations

Local PR Management

• Work with Prezzee’s UK PR agency to establish a plan that aligns with Prezzee goals
• Seek legal approval for content and communicate with the global marketing team to ensure consistency of approach for any global campaigns

Product Campaigns

• Work with the global marketing & product teams to ensure tight collaboration and seamless execution of go-to-market and product enhancements 
• Design and execute UK GTM plans for existing products and new product launches to support Prezzee’s objectives which could include inbound lead generation, increase in sales, increase in adoption
• Analyse product marketing performance and create post implementation reviews for the business to continuously improve

Global Integration

• To support Global strategies and the growth of the business you will have a dotted reporting line into the global team
• As a regional hub for the Global business, part of this role will be working with the Global teams to drive efficiencies and effectiveness for all of our campaigns
• Integral to this role is to share knowledge, insight and work together to ensure that we are driving to be best-in-class across all regions
• Run marketing stand ups, take a leadership role in ensuring UK team members update their initiatives to keep within campaigns to deadlines. 
• Be responsible for the final check of all campaign execution including minimising mistakes, checking formatting, spelling, grammar, rendering on devices (web, mobile etc) and a professional look and feel for Prezzee that meets the brief
• Ensuring the global brand guidelines are followed to ensure consistency across the globe & the global vision and direction of the brand

What We Are Looking For:

• 6-8 years of experience in a senior marketing or campaign management role, with a proven track record in developing and executing marketing strategies.
• Comfortable working across multiple teams, including Sales, Account Managers, Partners, and Global teams, with the ability to influence and align stakeholders.
• Strong ability to use data and insights to guide campaign decisions and optimise performance.
• Experience in end-to-end campaign management, from planning and execution to analysis and reporting.
• Excellent written and verbal communication skills, with the ability to build and maintain relationships with key stakeholders, both internally and externally.
• Comfortable using CMS, Microsoft Office (Excel, Word, PowerPoint), and other marketing tools to execute campaigns and manage content.
• Ability to thrive in a fast-paced and sometimes ambiguous environment, with a focus on delivering results.

Benefits:

• We run an incentive scheme based on both company-wide targets because we are all in the same boat, as well as individual KPIs.
• There are generous benefits including pension, private medical healthcare, employee referral program and staff discounts.
• You will work alongside an experienced team who will challenge you every day (and expect you to challenge them back).
• We have regular virtual and face-to-face events to help us bond and maintain our community vibe, with Modern Offices in London’s West End for team and client meetings
• Prezzee Flex -genuine flexibility is our natural norm with our hybrid work environment. We also offer flexible hours, Culture Swap Days & 30 day work from anywhere* opportunity
• Self led online learning to formal Leadership Development programs, as well as industry specific learning opportunities.
• Company wide FIRE Hackathons where teams collaborate to spark with Formative Ideas, Research and Experiment in tech improvements, business opportunities and solutions for our business and customers.
• Be an advocate or ally and create connection and belonging  in our employee Resource Groups such as EmpowHer and Pride.
• Global Value Ambassador Program creating value inspired initiatives for our Prezzee People.
• YuLife platform to support your mental, social, financial and physical wellbeing.

About Prezzee

Prezzee is a global digital gifting platform that creates human connections through remarkable gifting moments. We create leading digital gift solutions for consumers, businesses and 1000+ brand partners across the world. Founded in 2014, Prezzee has evolved from a two person Australian start-up to a global business with teams and operations in North America, United Kingdom, Australia and New Zealand.

Oh, and if you're wondering about our culture?

Whilst our growth is compelling, we know it’s our people and culture that set us apart, and we're equally proud of being recognised in Australia & New Zealand and in the UK as a 2022 & 2023 Great Place to Work®, as well as Foundry's Computerworld 2024 Best Places to Work in IT. 

At Prezzee, every team member plays an important role in the business, leaving a unique footprint on Prezzee’s journey. Our team may be spread out across multiple time zones, but our core values remain the same no matter where you are in the world. As a future employee of Prezzee, you're signing up to give openness, give greatness, give magic, and most importantly, always give a damn 

Prezzee is an Equal Opportunity employer. We believe that diversity is the key to building the best products for our customers, team culture and  growing our global business.  Our diversity mission is for our people to be their most authentic selves, to inspire, innovate and celebrate within a culture of belonging.  We do not discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
We are looking for people to help create  human connections, make magic and shape the future of gifting so even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you!
Please let us know if you require any adjustments as part of the application and recruitment process, We also encourage you to let us know of your pronouns at any point of the process. 
We are a 2025 Circle Back Initiative Employer – we commit to respond to every applicant.