UK Marketing Lead

Note: Partly is headquartered in the UK, with a Product and Engineering HQ in Christchurch, New Zealand, and an early presence in San Francisco, USA. If you are based outside of a Hub, we will fly you to the nearest Hub for 1 week per quarter for our “Season Openers” (we pay for your travel and accommodation).

Partly's mission is to connect the world's parts and we're doing that by building the first global platform for replacement parts, starting with auto parts. Our big vision is to accelerate the world toward a sustainable future where anyone can fix anything.

Founded by ex-Rocket Lab engineers, we utilise cutting-edge technology to solve challenging but exciting problems that make a huge impact in a $1.9 trillion industry. We've more than tripled our team over the last 12 months and expect to double in size again over the coming 12 months. We're a global team spanning both Europe and Australasia.

We provide a scalable digital infrastructure solution to some of the world's largest businesses and the most exciting startups. Partly's solutions are integrated across hundreds of companies globally, providing the backbone for cataloguing and managing parts online.

Our investors in Blackbird Ventures (Canva, CultureAmp etc.), Square Peg, Octopus Ventures, Icehouse, Peter Beck (Rocket Lab), Akshay Kothari (Notion Co-Founder) and Dylan Field (Figma Co-Founder).

We're continuing to build a world-class team and ensuring Partly is a place where people can do the best work of their lives. We're proud of the culture we've built at Partly, and our values are lived throughout every experience.

As UK Marketing Lead at Partly, you will define and own how Partly is understood in the UK market. Your primary responsibility is to establish clear, repeatable positioning and narrative by customer segment (enterprise, dealer, repairer, insurer, supplier), ensuring the market understands what Partly is, why it exists, and why it is a credible, enterprise-grade infrastructure platform rather than a marketplace or point solution.

This is a senior, hands-on role focused on positioning, narrative, and sales-aligned messaging, not volume-led demand generation. The complexity of Partly’s product and market means this work cannot be done part-time or as an adjunct to campaign execution. It requires dedicated ownership.

You will report to the General Manager, UK, and work closely with Sales, Product, and Executive teams. Your work will directly reduce sales friction, improve deal quality across enterprise and SMB segments, and lay durable marketing foundations that a future VP of Marketing can scale globally.

This is a first-principles role in an early-stage environment. You will prioritise ruthlessly, operate with ambiguity, and focus on work that creates real commercial leverage.

If you enjoy clarifying complex B2B platforms, working directly with sales teams, and shaping how an infrastructure company is trusted and adopted in-market, this role is for you.

• Clear, well-articulated positioning and content pillars for each core ICP.

• Enterprise sales conversations that start with clarity rather than education.

• Consistent, high-quality sales collateral used across deals, not bespoke explanations.

• Reduced confusion in market around whether Partly is a marketplace, product, or infrastructure platform.

• Define ICP-specific positioning and narrative: Own Partly’s positioning, category definition, and value propositions by customer segment (enterprise, dealer, repairer, insurer, supplier).

• Resolve market ambiguity: Lead the articulation of Partly as infrastructure rather than a marketplace or point solution, removing friction in enterprise and SMB sales conversations.

• Create sales-aligned messaging: Partner closely with Sales to develop and maintain pitch decks, one-pagers, case studies, and ROI narratives used in live deals.

• Build enterprise-grade credibility: Establish Partly as a trusted, infrastructure-level platform through consistent messaging, proof points, and external presence.

• Translate product into commercial value: Work with Product and Engineering to convert complex capabilities and roadmap into clear, credible market language.

• Distribute narratives through high-signal channels: Package and distribute content via channels where each ICP already operates (sales collateral, email, industry media, targeted campaigns).

• Establish marketing foundations: Build the initial marketing operating model, processes, and artefacts required at Series A/B stage.

• Provide UK market ownership: Act as the local owner of how Partly shows up externally, ensuring consistency in tone, message, and credibility.

🥷Your skills and experience

• Early-stage B2B marketing leadership: 5–10+ years in B2B marketing, with hands-on experience building or scaling marketing functions in Series A/B companies.

• Positioning and narrative depth: Proven ability to define ICP-specific positioning and content pillars for complex B2B platforms, not just execute campaigns.

• Commercial, sales-literate mindset: Deep understanding of long-cycle B2B sales; comfortable partnering directly with sales teams on live enterprise and SMB deals.

• Strong communicator: Able to distil complex systems, ecosystems, and workflows into simple, credible narratives.

• Generalist execution capability: Comfortable operating across positioning, messaging, enablement, brand, and light demand support without a large team or agency.

• Structured and pragmatic: Able to prioritise ruthlessly, operate with ambiguity, and focus on work that creates measurable commercial leverage.

• Ownership mentality: Accountable for outcomes, confident working autonomously, and willing to challenge assumptions when required.

Preferred but not essential

• Experience marketing to enterprise or mid-market B2B customers

• Experience working closely with sales teams or in sales-adjacent roles

• Background in infrastructure, marketplace, API-driven, or platform-based SaaS

• Familiarity with regulated or operationally complex industries

• High trust, low process and no bureaucracy. We hire exceptional people whose judgment we trust. This means we proactively remove any process or rules that slow us down (for example, our expense policy is simply the “red face test”).

• Competitive base salary + equity. We offer competitive salaries and generous equity options for all full-time employees, ensuring everyone shares in the financial upside when we win.

• Flexible working hours. Choose when to work based on what time you’re most effective (no mandatory or set hours). We combine flexibility with an office-first approach (in cities where we have critical mass, i.e. London, Christchurch, Auckland).

• Focus Days. Two days per week, with zero meetings, dedicated solely to uninterrupted deep work

• Take time when you need it. We don’t ask questions or care if people have a negative leave balance. We work extremely hard and trust our team to take the time they need to recharge.

• Learn from the best. Whether it’s during a ‘Lunch n Learn’ or hearing from a unicorn CEO at a Fireside chat, you’ll have the opportunity to constantly learn from the world’s best.

• Quarterly season openers across the UK and EU. Connect regularly at the nearest centralised location for a week of collaboration, big-picture planning and team events.

• Annual global offsite in New Zealand. Travel with the rest of the UK and EU team as we gather and connect for 1-2 weeks at our product and engineering hub in Christchurch.

• Team connection. Monthly team lunches, celebrating our wins, happy hours and more!

• Parental leave and flexible return to work. Do what works for you. Primary carers can return with 4-day weeks (on 100% pay for the first 12 weeks). Secondary carers get 10 days full pay.

• Payroll Giving: We encourage generous giving and donate to the high-impact charities you support

• CycleSaver: UK employees can now save up to 47% on Lime, Forest, Beryl, or Santander cycle subscriptions through CycleSaver, enjoying the health benefits of cycling to work with flexible, hassle-free monthly plans instead of bike ownership.