Transitions Lead

Carat builds modern businesses in media, around the people that matter. 

Modern businesses are built in media, around people. This is what we do. With our bespoke approach to client partnerships, we innovate to drive both immediate performance and longer-term transformation. We achieve this in three unique ways: 

We understand people better than anyone else, which helps us pinpoint growth audiences and move brands at people speed 

We combine media, creative, and customer experience to design end-to-end experiences that build brand equity, create value for communities, drive commerce outcomes, and inspire loyalty 

We pioneer next-gen media outcomes that build modern brands, increase brand power, and benefit society 

We don’t sit back. We pioneer in media, positively advocating for people, business and society in everything that we do. Excellence in client leadership is critical in reinforcing Carat’s role as trusted advisor & strategic partner to accelerate our client’s brand & media leadership. Additionally, at this pivotal time for our agency, we need digital leadership that can harness our capabilities & specialists to deliver forward-thinking, innovative solutions that deliver on our evolved brand proposition, as well as push Carat to lead in integrating the power of data, tech & media to unlock greater efficiency & effectiveness.  

ROLE PURPOSE 

Reporting into the Global Client President this is a 4 month secondment role within Heineken based in Amsterdam. 

The role is billed as a “Client Whisperer” and you will act as the bridge between all dentsu activities that are part of ensuring the transition lands in operation – including the new structure, ways of working and the Martech delivery. The role will aim to to provide ease of mind to HNK and dentsu that we are fully delivering on the macro Freddy.Connect vision. This person needs to be strategic but understand how transformation across people, process and technology will land in the business. 

KEY ACCOUNTABILITIES & RESPONSIBILITIES 

• Support the execution of all key deliverables 

• Co-create solutions with the client; delivering on our pioneering ambition.  

• Ensure fully compliant & meeting all contractual obligations. 

• Oversee management and mobilisation of wider Carat and dentsu network to deliver excellence 

• Be an SME across dentsu’s evolving product development & services, industry innovation and thinking, media owner positioning and apply this knowledge to support the team and guide the client.  

• Connect with Accelerator account clients to support/ lead on client’s digital thinking and oversee on strategies that drive growth and transformation across their business, engaging the broader digital / dentsu practices as necessary. Develop roadmap for application of relevant dentsu media product for key account clients.  

• Leverage & foster relationships with key global digital platforms.  

• Drive understanding of digital, data & tech, internally, with our clients, and within the wider industry to demonstrate best-in-class capabilities as well as identify revenue opportunities and potential product development. 

• Spearhead digital innovation across our client portfolio & externally. 

• Work closely with relevant dentsu strategy, data and tech leads to ensure our proposition and capability delivery in client expectations.  

• Ensure full understanding of dentsu media product suite within global and key local market teams, and how they deliver against client strategies; identify gaps. 

• Provide specialist technical advice on subject areas and proactively involve and work with specialist teams when required. 

• Develop any client training agendas to upscale digital knowledge within client organisation 

• Culturally connect team to the vision and values of Carat and dentsu. 

• Share knowledge and information with your team in a timely way. 

• Encourage collaboration and communication. 

PROFESSIONAL SKILLS

You will have a strong, proven track record of: 

• Ability to work with multiple stakeholders across companies, cultures and countries to drive your agenda through influence 

• Demonstrated experience of building out operational best practices that improves efficiency, strengthens governance, and supports the achievement of strategic business goals. 

• Strong skills in persuasion and selling of your ideas and strategies to new and existing clients. 

• Best in class strategic thinking with an ability to communicate (written & verbal) strategic and innovative ideas with clarity and simplicity 

• Strong understanding of the role of media in delivering business value for modern brands. 

• Working knowledge across all established and emerging digital channels and how they work together 

• Cultural awareness, analytical skills, and relentless curiosity. 

INCLUSION AND DIVERSITY