To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia - creators of AutoExpress and Evo magazines - doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.
And we’re a long way from done!
ORGANIC GROWTH & AI STRATEGY @ CARWOW
We are a key component of Carwow's growth engine. Our mission is to influence organic interactions to maximise revenue and market share through a blend of technical excellence and frontier technology.
Our team is highly international, collaborative, and thrives on finding creative solutions to complex challenges. We operate as internal AI and Search consultants, working in tandem with the teams that activate our recommendations.
As AI continues to redefine the search landscape, it has become a core pillar of our strategy. We aren't just "tracking results"—we are actively exploring Generative Engine Optimisation (GEO), understanding the intricacies of LLM-driven discovery, and leveraging AI to find unprecedented efficiencies in our workflows. We invest heavily in our people, providing access to leading enterprise SEO tools and ensuring our team attends the world’s largest SEO and AI events to stay ahead of the curve.
WHAT YOU’LL BE DOING
AI Automation & Scalability: You will lead the charge in integrating AI into our growth workflows, focusing on automation to scale technical SEO across our international network of websites.
Technical SEO Excellence: Your mission is to help us win on technical SEO across all brands. You will work closely with product and engineering teams, educating and guiding them on the requirements for modern crawling, indexation, and AI-readiness.
Cross-functional Leadership: Reporting directly to the Director of Organic Growth, you will collaborate with regional managers and tech teams to turn complex SEO requirements into high-performance digital experiences.
Tooling & Tech Ownership: You will own the relationship with our tech vendors, ensuring we maximise the output of our stack while identifying new AI-native platforms to give us a competitive edge.
Strategic Impact: You will be responsible for defining health scores and articulating how your technical initiatives—driven by smart prioritisation and AI—have directly impacted carwow's bottom line.
AI & Prompt Engineering Experience: Practical experience using AI tools to automate SEO tasks, analyse large datasets, or optimise for generative search.
Technical SEO Expertise: Solid understanding of Google Search Console, enterprise crawling solutions (e.g., Lumar, Botify), and search intelligence platforms.
Marketplace Experience: Demonstrable experience working within a marketplace or high-volume e-commerce environment is highly desirable.
Programming & Scripting: Experience with coding (e.g., Python or JavaScript) to build custom automations and interface with APIs.
Analytical Mindset: The ability to use data to estimate impact and track success, combined with the commercial acumen to prioritise tasks effectively.
Communication Skills: An ability to write detailed documentation and translate technical jargon into actionable insights for non-technical stakeholders.
Adaptability: Experience in international SEO and an interest in how organic growth extends to YouTube and social platforms.
You’ll be the driving force behind the technical excellence of our entire brand portfolio, ensuring our sites are perfectly primed for discovery by both traditional search engines and the AI agents of the future. By bridging the gap between SEO and engineering, you won't just find opportunities for growth—you’ll use a mix of smart prioritisation and cutting-edge AI to streamline our workflows and see them through to implementation. Ultimately, you’ll be our technical advocate, turning complex requirements into seamless, high-performance results.
INTERVIEW PROCESS
30-minute virtual Introductory call with our Talent team
30-minute virtual Hiring Manager interview
Take-home exercise, followed by a 1.5-hour onsite interview (Onsite interview consists of 1 hour on task and 20-30 minutes coffee chat with the Creative Strategist on the team)
Virtual Values interview with key senior stakeholders
Competitive comp package
28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!
Employee-friendly share options
Pension scheme via Royal London - up to 5% company contribution
Vitality private healthcare insurance
Life Assurance - 4x annual salary
Monthly coaching sessions with Spill - our mental wellbeing partner
Inclusive parental, partner and shared parental leave, including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
Bubble childcare support and discounted nanny fees for little ones
'Work from abroad for a month' annual scheme
Generous learning and development budget
£500/€550 home office budget
Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.
