SVP Commercial & Strategy - Top of the Funnel (Freemium)

Are you a commercially minded leader interested in using your background in commercial implementation, strategy and innovation to play a critical role in the continued expansion of the world’s most exciting sports streaming service? 

As our new SVP Commercial and Strategy in DAZN’s Top of Funnel, Freemium team, you’ll drive the commercial execution of the Global Top of the Funnel strategy to drive user engagement with our content and features and resulting revenue growth across globally. You’ll be highly commercial and have your fingers on the pulse of the business. You’ll use your curiosity and proactive approach to understand the similarities and differences of our proposition across all our markets and turn these into revenue opportunities.

This is an opportunity to lead delivery towards tangible growth metrics, taking the commercial execution to the next level. Your leadership will steer DAZN’s Top of the Funnel growth strategy(free to watch proposition) to build, demand grow and retain our user base as well as increase the engagement and time spent with our content on the platform. You will be regularly challenged to ensure our ambitious targets are met, collaborating with regional teams and CEOs and EXECO Management teams to execute plans and deliver results. You will foster strong relationships with internal stakeholders and DAZN’s current external partners, and assure execution of all top of funnel commercial initiatives to build demand and proposition and grow our user base in all our regions and its monetisation through advertising, sponsorships, upsell and cross-sell.

If this key commercial and strategy role sounds like a good fit for you, then apply to join us to lead the growth of DAZN’s non-subscription audience and its conversion and upsell to new products and subscriptions.

You'll have the opportunity to:

• Be responsible for Commercial KPIs and Strategy for Top of the Funnel (non-subscription audience) in this senior commercial leadership and management role. 
• Execute the Top of the Funnel strategic projects to maintain the growth of the DAZN audience and growth of the audience engagement with our content and features and resulting monetisation in the coming years.
• Deliver Top of the Funnel audience growth and content engagement targets for all markets, alongside markets effort to derive DAZN subscriber growth and towards join defined KPIs across Product, Content, CRM and marketing metrics.
• Define commercial strategy and plans that supported significant audience and viewership growth. Support and accelerate our growth ambition in partnership with other functional and regional teams.
• Evolve our approach to measuring key KPIs across user growth and content viewership metrics and new advertising and conversion revenue streams 
• Deliver step-change delivery and data & insight capability to test and learn and implement new Top of the Funnel initiatives.
• Drive the business including: Customer acquisition and retention, Product improvements specifically for Top of Funnel, Content merchandising, CRM and Marketing retention and acquisition plans.
• Create new opportunities for new revenue growth. Investigate potential ideas, prepare business cases and develop a joint recommendation for new revenue generating investments.
• Enlarge our content programming and audiences, working with DAZN’s rights and partnership teams as required. Set and delivering execution plan. 
• Analysis of competitors sports media industry trends to ensure a successful localisation of DAZN’s growth strategy. Lead regular business reviews to DAZN Management.

You'll have:

• Relevant experience of B2C commercial management, and/or strategy & business development and an entrepreneurial mindset.
• Experience in setting up a new business proposition and running a central metrics organisation.
• Proven leadership abilities, supported by demonstrated track record in related industry role(s) with proven experience of recruiting, building and coaching a team.
• Able to work in a matrix organisation and drive results via central teams (e.g. tech, marketing etc.) 
• Knowledge of the sports media and new media industries, with experience of valuing broad types of content, including sports and other media. 
• Demonstrated ability to engage and influence senior industry executives. 
• Ability to secure and filter market intelligence to ensure successful commercial strategy design.
• Strong analytical and quantitative skills; ability to use hard data and metrics to back up actions. Demonstrable experience of implementing and scaling new propositions and utilising strategic analytical skills, including market situation/trend analyses, economic and P&L modelling and forecasting, scenario planning, go to market / roll out plans and operational feasibility assessments.
• Exceptional communication skills across all levels of management, including Board level with ability to interact with those outsides of the immediate team to deliver preferred outcomes. 
• Operational experience combined experience in either Tier 1 Strategy Consulting firm, Investment Banking, Professional Services or In-House Strategy.
• Pro-active approach with the ability to operate in ambiguous, agile and changing situations with multiple stakeholders to deliver results to meet deadlines, working on multiple projects. 

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team,you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

AMBITIOUS – people who want to make a big impact and drive DAZN forward.

INVENTIVE – people with bright ideas who deliver great new experiences for our customers – and improvements for our business. People who come up with better, simpler ways of doing things. 

PASSIONATE – people who are proud of our product, our content and our business – and love to shout about it. People who love what they do and show commitment every day. 

BRAVE – people who take difficult decisions to help us focus on improving DAZN, our performance and our results.

SUPPORTIVE – people who know that we achieve more as a team than as individuals. People value inclusion and look out for each other, helping their colleagues enjoy their work and develop their careers. People who consider others before making decisions. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.