Strategy Manager

Role Summary and Impact 

Goat is WPP Media’s influencer solution, helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.
We are looking for a new Strategy Manager to join our Strategy team to help us in coming up with the best creative ideas and social strategies for some of the biggest brands in the world. In this role you will handle complex briefs, bring clarity to ambiguity, and elevate our creative output through strong cultural understanding, sound judgment, and strategic focus. Candidates should have proven experience working within social-first environments and a deep grasp of influencer ecosystems.

Skills and Experience 

Key Responsibilities:

• Lead strategic proposals for multi-million projects and complex briefs.
• Own projects end-to-end with high accuracy and consistently strong outputs.
• Build proposals on clear strategy + strong creative to improve win rates.
• Apply commercial thinking: profitable for the agency, efficient to deliver, meets client goals.
• Develop concise, insight-led creative concepts/content ideas aligned to strategy.
• Turn strategy into clear, compelling narratives for pitches and decks.
• Contribute in management calls: feedback, improvements, solutions.
• Take ownership beyond your projects to lift team performance and win rates.
• Lead a client group (Group 1/2/3) and/or an agency initiative (case studies, AI, training).
• Drive collaboration, knowledge-sharing and accurate tracking within your area.
• Support marketing: Substack/vlogs and attend platform events; share learnings internally.
• Line manage interns: assign/review work, coach, give feedback, track progress.
• Cover Exec line management when needed (check-ins, reviews, workload).
• Lead pitches/presentations.
• Write and speak with clarity and brevity.
• Strong grasp of the full agency offering; integrate it into strategies.
• Build specialist expertise (e.g., AI) and create training to upskill the team.

Role Requirements:

• 2-3 years experience in a similar role.
• Strong written, communication and note taking skills.
• Generally tech-savvy, working remotely (on Mac OS).
• Native user of various Social Media Platforms with a strong understanding of each.
• An eye for design or design experience is very useful.
• Any previous experience working in a client-facing role is advantageous.
• Any specific interests relevant to our work, for example: sport, gaming, finance, tech, automotive, entertainment etc.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  

Please note this is a UK based role and requires individuals to have the right to work in this location 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

#LI-Promoted