Strategy Director

Job Description:

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

We’re hiring for a Gaming Strategy Director to join our Team in London.

Purpose of the Role

The Gaming Strategy Director will focus on endemic gaming clients (game publishers and studios) and support dentsu’s entities in crafting GTM strategies for various studios and gaming titles. This role also advises non-endemic gaming clients on engaging authentically with gaming culture to drive meaningful impact and value through gaming initiatives.

Key Responsibilities

• Establish Go-To-Market Strategies: 

• Define overall marketing strategy for games, including positioning, goals, and media budget. 

• Drive media strategy discussions, including audience segments, key messaging, and visual identity. 

• Articulate and document strategies, briefs, and marketing approaches. 

• Outline goals and narrative for each milestone across a game title release. 

• Client Pitches & Strategic Projects: 

• Lead gaming strategy in client pitches and throughout campaigns/projects. 

• Develop POVs on gaming trends and leverage dentsu’s market position. 

• Adapt strategies to various audience segments and markets. 

• Market Trends & Data: 

• Conduct ongoing research into gaming trends, audience behaviors, and competitor activities. 

• Stay informed on the latest gaming developments and integrate insights into strategic planning. 

• Collaborate with global teams to explore and cover relevant strategic opportunities. 

• Cross-Functional Collaboration: 

• Partner with media, creative, and investment teams on key account decisions. 

• Support thought leadership and strategic materials development for the gaming team. 

Qualifications + Skills

• Experience in game publishing/marketing. 

• Experience across multiple game marketing functions, including community management and user acquisition. 

• Strong analytical and first-principle thinking skills. 

• Excellent communication and organizational skills. 

• Ability to adapt to international working culture and collaborate across time zones. 

• Creative thinker with a high sense of responsibility. 

What we offer

This is a permanent role 

The team is based in our London office but operates under flexible working arrangements. The team are currently in the office every Tuesday and Thursday.

As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [email protected] , quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

#LI-Hybrid

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