Strategist

Smyle’s strategy team is growing. As a Strategist, you will bring proven experience conducting robust research, uncovering insights, and collaborating with multiple teams to deliver strategic and creative ideas that address a variety of client challenges. 

Your audience, brand and cultural understanding will form the foundation of our omnichannel and experiential marketing solutions, and act as a springboard for innovative problem solving. We’re looking for somebody who seamlessly combines left-brain logic with right-brain ingenuity, and isn’t afraid to dive into the data for insights that really inspire. 

Working across multiple brands within the Smyle group, this is an ideal opportunity for a Strategist who's hungry to learn whilst embracing project ownership. Collaborating with Senior Strategists, Creative teams and agency leadership, you'll gain varied, fast-paced exposure to a broad range of projects, supercharging your professional development. Together, we’ll make creative work that is effective, innovative and that clients love.

Key Accountabilities

• Interpret, interrogate, and, when appropriate, challenge client briefs
• Conduct in-depth research and analysis to identify shed new light on client challenges and opportunities
• Translate findings into credible and compelling insights, unlocking creative solutions aligned with client and audience objectives
• Craft clear, thoughtful creative briefs and demonstrate expertise in a variety of strategic frameworks and approaches
• Contribute to creative ideation, and deliver strategic guidance to actively steer creative and conceptual development across experiential and omnichannel projects
• Collaborating to develop brilliant pitches and presentations which sell-in strategic solutions
• Producing topical marketing audits, industry reviews, and research reports for clients and internal teams
• Proactively follow and report on global experiential and marketing trends across B2B, B2C, internal communications, social media, and other channels
• Promote a strategic approach to problem-solving throughout the agency
• All other duties appropriate to the role

Skills & Experience

• Proven ability to excel in a fast-paced agency environment
• Great at research, both qualitative and quantitative, as well as first and third-hand
• Able to translate and communicate findings into thorough reports and informed insights - recognising the ‘why’ behind the ‘what’
• Equally adept at working in teams and independently, with a strong sense of initiative and accountability for assigned projects
• Excellent written and verbal communication skills, able to simplify complex concepts effectively
• Highly strategic thinker with strong attention to detail 
• Culturally and commercially savvy, with a keen interest in social trends, marketing, experiential, and brand innovations
• Background in advertising and experience with social media strategy is a plus
• Champion the agency’s core behaviours: Be Passionate, Be Smart, Be Creative
• Embrace and champion Smyle’s behaviours

Diversity

We’re an inclusive agency, invested in our people and connected to challenges we face in society across diversity, inclusion, mental health, wellbeing and sustainability. Our teams Collective, Culture Club and Planet Smyle work together to drive improvements across all these areas within the agency. 

 Ask us about our agile working initiative, FLEX!