Lead Creative Strategist

Function: Creative Strategy Dept | Leadership and Management

Reports to: Chief Creative Officer (CCO)

Location: Remote - Access to a LDN HQ

Job Type: Full Time

Compensation: £60,000 - £70,000 DOE

For You Advertising is the UK’s leading TikTok marketing agency, empowering ambitious, high-growth brands to excel in TikTok commerce. We help brands build a deep understanding of the TikTok ecosystem to drive customer acquisition, launch successful shops, fuel creative pipelines, and deliver measurable results that extend across every channel. As a trusted partner to TikTok UK’s Ecommerce, DTC, and Shop teams, we benefit from dedicated platform support and early access to new product innovations - ensuring our clients stay ahead of the curve.

We’re looking for a Lead Creative Strategist to join our growing performance team and play a pivotal role in scaling performance across our highest-value client accounts. You’ll bring deep strategic thinking, a strong creative eye, and a hunger to develop future leaders within the creative strategy function.

As a Lead Creative Strategist you’ll work across Tier 1 brands to unlock aggressive paid social growth while owning the mentorship and development of two to three junior strategists. This role blends expert-level hands-on delivery with team leadership and high-impact influence, across both clients and internal teams.

Client Strategy & Performance (60% IC Workload):

• Own strategy and delivery for For You Advertising highest-value accounts, driving sustained performance through data-led creative strategies.
• Deliver measurable account growth through big-swing creative concepts, strong funnel logic, and strategic forecasting.
• Act as the strategic benchmark for the wider team, leading by example across concepting, reporting, communication and culture pillars.

Team Management & Development:

• Manage and mentor a minimum of 2 junior strategists, owning the development plans, performance coaching, and progression roadmaps.
• Lead the pods your direct reports sit within, offering hands-on guidance and support to ensure pod-wide performance success.
• Act as the primary escalation point for performance challenges or operational blockers within your pods.

Department Growth:

• Champion knowledge-sharing by running internal training sessions, contributing to frameworks, and actively seeding insights into CS-Hub.
• Share external inspiration, frameworks, and industry innovation to raise the creative bar across the team.
• Drive innovation of new frameworks to drive creative diversity.
• Support with onboarding and levelling-up junior strategists at pace as they join the business.

Process Innovation & Strategic Ops:

• Work closely with the Head of Performance and CCO to identify bottlenecks, shape new workflow processes, and stress-test operational changes within the Creative Strategy Department.
• Feed learnings and macro insights into senior leadership to improve department-wide systems and growth strategies.
• Support in the upkeep in documentation and databases such as the prompt library, context library and framework database.

• You independently lead and maintain performance across multiple flagship accounts.
• Your strategic frameworks start being adopted across the wider agency.
• Junior and midweight strategists look to you for direction and development.
• Clients trust you as a proactive, commercial partner in their growth.
• Creative output becomes more structured, more efficient and more scalable.
• You influence the creative direction of both client accounts and the department.

• 4+ years in creative strategy, performance creative or paid social (agency background preferred).
• A proven track record of scaling Meta/TikTok creative using data-driven processes.
• Strong analytical capability - you turn data into hypotheses and direction.
• Experience leading client strategy and guiding cross-functional teams.
• Confident presenting to senior stakeholders internally and externally.
• Exceptional communication and deck/storytelling capability.
• Ability to manage multiple accounts with clarity and commercial awareness.
• Deep understanding of buyer psychology and performance marketing principles.
• High standards, excellent attention to detail and a strategic mindset.

• A leader - confident, calm, clear, and decisive.
• Commercially minded with a bias for measurable outcomes.
• Proactive and solutions-focused.
• Driven by growth - for clients, the agency and your team.
• Collaborative and invested in developing others.
• Able to zoom out into strategy and zoom in into execution.
• Thrive in a high-performance, fast-moving creative environment.

• Leading D2C client portfolio across multiple verticals.
• Fast progression opportunities in a rapidly scaling agency.
• 27 days holiday + your birthday off.
• Remote working + up to 30 days working abroad.
• Private health & dental insurance.
• Company pension.
• Regular team socials, creative workshops and a culture built around growth.
• Access to a beautiful collaborative HQ in Oval, Central London.