Lead strategic partnerships focusing on content, AI products, and marketing strategies. Develop messaging, conduct research, and represent Cloudflare at major events.
Available Locations: Austin, TX or San Francisco, CA or New York, NY or London, UK
The Role
The internet is at a crossroads. As generative AI transforms how information is consumed, the relationship between content creators, publishers, and the infrastructure that supports them is being rewritten. Cloudflare sits at the center of this shift.
We are looking for a Strategic Partnerships Director to lead our strategy at the intersection of Content, Publishers, and AI. This is a high-impact, visionary role focused on defining Cloudflare's position as the essential toolkit for the "AI-Native" internet. You will be responsible for creating the messaging, tools, and experiences that empower publishers to regain transparency, control, and monetization in a world of LLMs and automated crawlers.
Key Responsibilities
You will lead the charge in helping the world's most influential content owners navigate the transition from a search-first to an AI-first ecosystem.
You will be expected to own and execute a sophisticated mix of strategic and tactical outputs:
Workstream
Goals
Key Tactics
Marketing Insights
Define the ICP and understand shift in traffic/revenue patterns for content owners.
10-20 premium interviews; Scaled surveys (50-100 owners); Desk research using DeepSeek-V3 & GPT-5.
Product Marketing
Build the foundational "Messaging House" and external sales enablement.
Core Comm Docs, Pitch Decks, Case Studies, and dedicated Cloudflare web experiences.
Product Strategy
Align the product roadmap with evolving customer needs.
External-facing Product Direction Decks and roadmap documentation.
Growth & Lifecycle
Build a high-touch pipeline to engage leadership at major media/content brands.
Roundtables for content CEOs; Sizzle reels for LinkedIn/YouTube; Webinars and Op-Eds.
Requirements
Cloudflare is helping to build a better Internet. As AI changes the way the world communicates, we are the ones ensuring that the creators who fuel these models have the tools to survive and thrive. Join us in shaping the rules of engagement for the next era of technology.
Compensation
Compensation may be adjusted depending on work location.
Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
Financial Benefits
Time Off
The Role
The internet is at a crossroads. As generative AI transforms how information is consumed, the relationship between content creators, publishers, and the infrastructure that supports them is being rewritten. Cloudflare sits at the center of this shift.
We are looking for a Strategic Partnerships Director to lead our strategy at the intersection of Content, Publishers, and AI. This is a high-impact, visionary role focused on defining Cloudflare's position as the essential toolkit for the "AI-Native" internet. You will be responsible for creating the messaging, tools, and experiences that empower publishers to regain transparency, control, and monetization in a world of LLMs and automated crawlers.
Key Responsibilities
You will lead the charge in helping the world's most influential content owners navigate the transition from a search-first to an AI-first ecosystem.
- Strategic Messaging: Develop the core value proposition for Cloudflare's AI products, specifically anchored in the "Three Cs": Control (over bot access), Compensation (fair value for data), and Credit (proper attribution).
- Insights-Driven Strategy: Lead deep-dive research into the challenges facing premium publishers, using those insights to influence both marketing campaigns and the product roadmap.
- Content & Social Scale: Oversee the creation of high-fidelity collateral-from technical 1-sheeters and web experiences to social-first "sizzle" content that cuts through the noise.
- Market Leadership: Represent Cloudflare at the world's most influential stages (Davos, SXSW, Cannes) to advocate for the protection and growth of human-generated content.
You will be expected to own and execute a sophisticated mix of strategic and tactical outputs:
Workstream
Goals
Key Tactics
Marketing Insights
Define the ICP and understand shift in traffic/revenue patterns for content owners.
10-20 premium interviews; Scaled surveys (50-100 owners); Desk research using DeepSeek-V3 & GPT-5.
Product Marketing
Build the foundational "Messaging House" and external sales enablement.
Core Comm Docs, Pitch Decks, Case Studies, and dedicated Cloudflare web experiences.
Product Strategy
Align the product roadmap with evolving customer needs.
External-facing Product Direction Decks and roadmap documentation.
Growth & Lifecycle
Build a high-touch pipeline to engage leadership at major media/content brands.
Roundtables for content CEOs; Sizzle reels for LinkedIn/YouTube; Webinars and Op-Eds.
Requirements
- 10+ years of experience in Marketing, with a heavy emphasis on Product Marketing, Strategy, or Growth within the SaaS, Media, or AI sectors.
- Deep understanding of the AI landscape: You aren't just a user of AI; you understand the tension between LLM training and intellectual property.
- Executive Presence: Proven ability to host roundtable dinners for C-suite leaders and speak at major industry events like CES or Cannes.
- Analytical Rigor: Ability to turn raw survey data and interviews into a coherent persona and segmentation strategy.
- Storytelling Flair: You can take complex infrastructure concepts and turn them into a compelling narrative about the "future of the internet."
Cloudflare is helping to build a better Internet. As AI changes the way the world communicates, we are the ones ensuring that the creators who fuel these models have the tools to survive and thrive. Join us in shaping the rules of engagement for the next era of technology.
Compensation
Compensation may be adjusted depending on work location.
- For Bay Area based hires: Estimated annual salary of $200,000 - $268,000
- For New York City based hires: Estimated annual salary of $190,000 - $255,000
Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
Financial Benefits
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Time Off
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
Top Skills
AI
Gpt-5
SaaS
Cloudflare London, England Office
Riverside Building, 6th Floor, County Hall/The, Belvedere Rd, London, United Kingdom, SE1 7PB
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